The Business Development Story That Changed Everything for Jonathan Reckford
Real Relationships Real Revenue - Audio Edition
English - June 23, 2022 08:00 - 13 minutes - 19.6 MBMarketing Business Careers businessdevelopment businessimpact thoughtleader businessgrowth businessrelationships clientrelationships measureimpact Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Jonathan Reckford's Favorite Business Development Strategy
Mo asks Jonathan Reckford: Tell us a development or growth story that you're really particularly proud of.
Jonathan tells the story of a complex corporate partnership between Habitat for Humanity and Hilty, and how they’ve worked together closely after building a relationship over the years. Each year, the two organizations began to work more closely together and started developing new innovative approaches to achieving their mutual goals. There's not only funding, but it's making both parties better. They are achieving their goals as well inside a full strategic partnership which is much more exciting than just a transactional donor relationship. Jonathan’s role was in building trust with the head of the foundation. Without that relationship, the partnership probably wouldn’t exist. It also taught Jonathan a lot about building trust and being direct.
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