Luis Baez- Moonlighting for Good: Building a Business to Give Back

Luis Báez is a sales enablement strategist and coach dedicated to empowering online business owners, B2B professionals, and underrepresented entrepreneurs by teaching them how to scale their revenues and impact by creating and selling high-end offers - all in addition to his full-time career. 

In this episode, you’ll hear Luis’ unexpected path to becoming an expert in sales, how a simple request for help led him to entrepreneurship, his refreshing and authentic approach to selling, and how he’s building his business on his terms.  

Luis takes us through his circuitous career path that landed him in sales where he built a very successful career. He describes how his side business was born out of a request for help from a friend, discovering a gap in the online business space that he shaped his side business to fill, and the mindset reframe entrepreneurs need around selling.

Luis tells us his approach to teaching sales, how to be successful selling high ticket offers, why business owners should use personalized video to connect with prospects, the way he structures his client engagements, and how he manages his business on top of his full-time career.

Finally, Luis shares what his ultimate goal is with being an entrepreneur, the biggest lesson he’s learned from his entrepreneurial journey, what he would do differently if he were to start all over again, and the biggest difference between what we hear in the business world vs. what the reality is.

You will want to capture Luis’ grounded and refreshing advice for how to approach sales in your business in a way that feels good and take advantage of the tips and techniques he drops to help you connect with your prospects and grow your business.

Skip to Topic:

1:55 - Falling into an unexpected career in sales
3:35 - How a request for help from a friend turned into a side hustle 
5:15 - Finding a gap in the marketing to fill
8:51 -The mindset shift you need around selling as an entrepreneur
10:46 - The real purpose of a personal brand
12:38 - Luis’s “secret sauce” for helping entrepreneurs
15:35 - The key to selling high ticket offers
16:47 - Leveraging personalized video to connect with prospects
18:39 - Why Luis’s sales methodology is based on transparency
22:23 - The different types of clients Luis helps in his business and his full-scope approach to supporting them
25:44 - The importance of communication between all functions of a business
26:19 - How Luis’ client engagements are structured
26:57 - Working a full-time job in addition to his business
28:00 - Luis’ ultimate goal in being an entrepreneur
30:40 - What Luis sees as the difference between what’s real in business vs. what we hear

Find Luis at:

Website: https://www.luisbaez.com/
LinkedIn: https://www.linkedin.com/in/baezluis/
Learn how to use personalized video in your business at: https://www.luisbaez.com/videoask

Visit Stephanie at: https://stephaniehayes.biz/

Follow me on Instagram | Facebook | LinkedIn | Twitter

Support the Show.