Real Fabulous Marketing
133 episodes - English - Latest episode: 9 days ago -For female business owners who want to know how to use social media to get more clients. This podcast will share tools and strategies on how to carve out a place for yourself and your business in a busy online world, whether you're quirky, quiet or quite overwhelmed.
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Episodes
102. Are Facebook Ads dead in 2024?
July 05, 2024 00:32 - 13 minutes - 24.5 MBAs a Facebook Ads Manager I'm going to say "of course not!" but I'm going to share with you how I know they're not dead and why you should be investing in yourself & your business with list building ads in 2024. Download my Free Profitable Ads Guide Join the One Amazing Ad Wait List
101. Reviewing my 90 Day Goals & Setting up for my next 90 days
June 28, 2024 03:36 - 19 minutes - 36 MBDo you love EOFY as much as I do? Such a great time for renewal on so many levels. I also set some very restorative 90 day goals for the quarter and this episode leans into the "real" in real fabulous as I review how I went and look towards the next 90 days. This is your reminder to set your own up! Mentioned in this episode: Join the One Amazing Ad Wait List The Right Objective for Profitable Ads Free Guide Hayley Carr Claire Pells - Get Paid Podcast
100. Celebrating 100 Episodes with 10 lessons in 10 years of solo business!
June 20, 2024 14:01 - 17 minutes - 32.1 MBWoohoo! It's been a long time coming but I've made it... 100 episodes of Real Fabulous Marketing! Listen to 10 lessons I've learnt in 10 years of solo business now. While you're here... Leave a Review if you've enjoyed any of the past 100 episodes! Do my Micro Business Self Check-in Check out One Amazing Ad
99. 10 Things Every Website Needs to Make Money
June 14, 2024 00:23 - 21 minutes - 39.1 MBOver the years I've questioned if we still even need an up to date website when there's so many ways for people to contact us. But I keep coming back to how it's your online home and without an up to date website people won't know if you're still in business or if you're worth working with! Tune into this episode where I cover 10 Things Every Website Needs to Make Money - from updating your footer, to testimonials and traffic. Check out Byron Search Marketing - Download my 2024 Marketi...
98. What to consider when pricing your services & how to add value instead of discounting
May 27, 2024 04:43 - 16 minutes - 29.8 MBLet's get one thing clear, you don't need to discount in order to make sales! You also will never win a race to the bottom! In this episode I share 3 things to consider when it comes to your pricing and ways to value add instead of discounting your services and courses. Book a 1:1 Mentoring Session with Miranda Ivey Download my Run More Profitable Ads Free Guide
97. I'm updating my website and here's what I'm thinking about
May 16, 2024 19:00 - 15 minutes - 28.3 MBMy current website feels like it's being held together with spit and tissue paper. I'm using this as an opportunity to "reinvent" myself and look at my brand values, how I want to work with clients and also my customer journey in terms of payments and "next steps". Tune in to find out how it's going. Have you read my Marketing Report for Small Business in 2024? Download now---> https://mirandaivey.simplero.com/free-report/opt-in Leave me a review or send me a message on Instagram: https:...
96. How I stopped being for everyone and started enjoying my business more
May 09, 2024 05:10 - 12 minutes - 22.7 MBIn this episode I cover off some timely reminders on why you don't have to work with everyone (especially if you're having some kind of physical reaction to the work!!) Covering boundaries, red flags and your "new normal" this episode is for you if you're feeling overstretched but still underpaid.
96. Stop being for everyone and enjoy your business more!
May 09, 2024 05:10 - 12 minutes - 22.7 MBIn this episode I cover off some timely reminders on why you don't have to work with everyone (especially if you're having some kind of physical reaction to the work!!) Covering boundaries, red flags and your "new normal" this episode is for you if you're feeling overstretched but still underpaid. Do the Mighty Micro Business Check-In now
95. From Frazzled to Fabulous, how this working mama got her groove back
May 02, 2024 06:53 - 13 minutes - 24 MBWhat I've been up to for the past 4.5 months... Selling, buying, moving, holidays, starting school, extra dance classes and being away 4 weeks in a row, I realised I had to stop. I don't often talk too much about being a mum in business, that's because many of my clients don't have kids, or they have older kids, or step kids. I don't see it as part of my cornerstone of my brand, it's just who I am. Sometimes it comes up, sometimes it doesn't. I hope that this might help you in a time man...
95. From Frazzled to Fabulous, how this working mama got her groove back and stopped overloading her life
May 02, 2024 06:53 - 13 minutes - 24 MBWhat I've been up to for the past 4.5 months... Selling, buying, moving, holidays, starting school, extra dance classes and being away 4 weeks in a row, I realised I had to stop. I don't often talk too much about being a mum in business, that's because many of my clients don't have kids, or they have older kids, or step kids. I don't see it as part of my cornerstone of my brand, it's just who I am. Sometimes it comes up, sometimes it doesn't. I hope that this might help you in a time man...
94. 7 Powerful Annual Review Questions for 2023 & 3 Questions to Set Yourself Up in 2024
December 14, 2023 00:59 - 17 minutes - 15.9 MBI love doing Annual Reviews. They allow me to put the year to bed (so to speak) while also reflecting on the lessons I've learnt and what worked / what didn't. In this episode I split the questions between 7 reviewing 2023 and 3 questions to ask yourself before we leap into a fabulous new year! Let me know how you go! @mirandaiveymedia
93. How to Plan for an Outrageously Good 2024
November 23, 2023 19:01 - 11 minutes - 10.6 MBHow was this year? Want to make next year even better? How about Outrageously better? Then this episode is for you! Register for the How to Plan for an Outrageously Good 2024 Free Workshop
92. How to Sell a Mini Course from Facebook Ads - The Ads (Part 3/3)
November 23, 2023 02:50 - 19 minutes - 17.9 MBLearn why there's not a huge difference between ecommerce ads and selling your Mini Course from Facebook ads and how you can use these strategies for yourself. Going in to your Mini Course ads with eyes wide open in terms of costs will help you realise that there's more to this process than making the big bucks straight away. Register for the How to Plan for an Outrageously Good 2024 Free Workshop For Facebook Ads Training: Join the One Amazing Ad Waitlist
91. Selling a Mini Course from Facebook ads - The Content (Part 2/3)
October 19, 2023 23:49 - 20 minutes - 18.9 MBThis is Part 2/3 of Selling a Mini Course from Facebook ads. In this episode I won't give you the magic formula to create your mini course content but I will give you so much more that relates to your messaging and marketing. Find out how niching will help sell your course (even if your course is general) and why prerequisites will help sell your course with ease. Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro Find me on Instagram @mirandaiveymedia
90. Selling a Mini Course from Facebook Ads - Getting Ready (Part 1/3)
October 19, 2023 23:38 - 20 minutes - 18.7 MBThis is Part 1/3 of Selling a Mini Course from Facebook Ads. Everyone wants to do this. It's the passive income dream! Create a Mini Course and sell it directly from Facebook ads. I'm here to tell you that this is totally possible but there's a few things you want to have ready before you try this strategy. Be prepared to also invest in your ads as it will cost you more to acquire a customer than a lead for your business. Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/m...
90. What you need to know if you want to sell a Mini Course directly from Facebook ads
October 12, 2023 18:00 - 20 minutes - 18.7 MBEveryone wants to do this. It's the passive income dream! Create a Mini Course and sell it directly from Facebook ads. I'm here to tell you that this is totally possible but there's a few things you want to have ready before you try this strategy. Be prepared to also invest in your ads as it will cost you more to acquire a customer than a lead for your business.
90. What you need to know if you want to sell a Mini Course directly from Facebook ads (Part 1)
October 12, 2023 18:00 - 20 minutes - 18.7 MBEveryone wants to do this. It's the passive income dream! Create a Mini Course and sell it directly from Facebook ads. I'm here to tell you that this is totally possible but there's a few things you want to have ready before you try this strategy. Be prepared to also invest in your ads as it will cost you more to acquire a customer than a lead for your business.
89. What do your Images say about your Brand?
October 06, 2023 00:40 - 19 minutes - 18.3 MBFirst up, I thought I was being so organised and thought I was up to episode 90 when I was recording - turns out I was wrong! This fabulous episode 89 was inspired by a breakfast networking event with Brunswick Heads Photographer Kate Nutt. In this episode you'll learn what your images say about your brand, and how different elements in your background and foreground can help convey your story. I also discuss the different places and image types you'll need in your business from your website...
88. 3 Ways Human Design Has Helped Me in My Business
September 24, 2023 20:00 - 17 minutes - 16.4 MBExploring what it means to be a Generator in Human Design and digging a little deeper with Ros Isbel has allowed me to play more to my strengths. In this episode I share 3 (or 4!) ways this has helped me. Do you own Free Human Design Chart here: https://www.mybodygraph.com/ Find out more about Ros Isbel & Human Design: https://findyournaturalgroove.com/ Do my Mighty Micro Business Self Check-In: https://mirandaivey.com/micro
87. Using Human Design in Your Solo Business with Ros Isbel
September 21, 2023 22:07 - 54 minutes - 50.7 MBWhen your business comes down to you, you want to make sure you're putting your best self forward. Sure, you can eat right and sleep well but what about playing to your strengths that were written in the stars when you were born? This is where Human Design can help. Ros Isbel is one of Australia's top Human Design Specialists and in this episode she shares how the 5 different types operate and how you can use it to help stop those niggling doubts and truly step into the light. Do you own Fr...
86. What would I do... to Launch My Online Course in Early 2024
September 14, 2023 22:15 - 19 minutes - 17.8 MBEveryone wants an online course & don't I know it! Creating the course is the fun or easy part for some people, and launching it can bring up all kinds of pain. This episode is all about getting out ahead of your launch so that you can start to plan towards a super fabulous launch in early 2024. Want help mapping out a fabulous launch? Book your Profitable Offer Coaching Session Running ads? Download your Free Copywriting Guide for Health Professionals Micro Business Owner who wants your ...
86. WWID... to Launch My Online Course in Early 2024
September 14, 2023 22:15 - 19 minutes - 17.8 MBEveryone wants an online course & don't I know it! Creating the course is the fun or easy part for some people, and launching it can bring up all kinds of pain. This episode is all about getting out ahead of your launch so that you can start to plan towards a super fabulous launch in early 2024. Want help mapping out a fabulous launch? Book your Profitable Offer Coaching Session Running ads? Download your Free Copywriting Guide for Health Professionals Micro Business Owner who wants your ...
86. WWWID... to Launch My Online Course in Early 2024
September 14, 2023 22:15 - 19 minutes - 17.8 MBEveryone wants an online course & don't I know it! Creating the course is the fun or easy part for some people, and launching it can bring up all kinds of pain. This episode is all about getting out ahead of your launch so that you can start to plan towards a super fabulous launch in early 2024. Want help mapping out a fabulous launch? Book your Profitable Offer Coaching Session Running ads? Download your Free Copywriting Guide for Health Professionals Micro Business Owner who wants your ...
85. What Would I Do... If I was starting a new venture and had $1000 Marketing Budget?
September 07, 2023 05:56 - 17 minutes - 16.2 MBHaving recently had a few phone conversations on this very topic I thought I would share my answer in podcast form! Marketing is not always at the forefront of everyone's minds when it comes to starting their venture but it needs to be. Whether it's a new part of your existing business or you're getting starting on a shoestring, Without investing on marketing, chances are you won't ever get your business off the ground. And if you want to run ads, you'll need to do the first thing I share be...
85. WWWID... If I was starting a new venture and had $1000 Marketing Budget?
September 07, 2023 05:56 - 17 minutes - 16.2 MBHaving recently had a few phone conversations on this very topic I thought I would share my answer in podcast form! Marketing is not always at the forefront of everyone's minds when it comes to starting their venture but it needs to be. Whether it's a new part of your existing business or you're getting starting on a shoestring, Without investing on marketing, chances are you won't ever get your business off the ground. And if you want to run ads, you'll need to do the first thing I share be...
84. Do you need a mentor to get ahead?
August 31, 2023 07:34 - 17 minutes - 16.3 MBWondering whether your next move is to hire a coach or a mentor? Maybe you already have and loved it... or maybe you've been burnt. In this episode I talk about the reasons for and against having a mentor and how to choose your next one if you're in the market. Do my Micro Business Self Coaching Check In >>> mirandaivey.com/micro
83. 7 shifts on how to use your time more effectively when you work for yourself
August 17, 2023 21:47 - 21 minutes - 20.3 MBRunning your own business and working for yourself is the ultimate step into time freedom... or is it? When you can set your own hours it can be hard to move beyond the conditioning of being at your desk from 9 - 5 every day. After working for myself for 9 years now, I wanted to share 7 shifts on how to use your time to do more of what you want when you work for yourself.
82. How You Can Use Your Values to Attract Your Ideal Clients
August 10, 2023 05:54 - 16 minutes - 15.7 MBWhen we're not living or working in alignment with our values, life can start to feel heavy. The key is to figure out your values and start to share them everywhere so that you can attract your ideal clients with ease. It can be scary to niche down but isn't niching down to the absolute people that you love to work with the best thing ever? Special August Offer: Got questions about values that need clarity? Book in a complimentary clarity coaching call here: https://bit.ly/3PTa7Hn
81. An Instagram Experiment I ran - Here's What Happened!
June 15, 2023 22:20 - 16 minutes - 15.3 MBEarlier this year I decided I needed some help creating Instagram content as I just couldn't keep up. I engaged someone to help me with this and then soon enough I was upsold to a more premium package (honestly one of the best sales calls I've ever experienced, hats off to him!) I decided to try out this engagement experience for a month and here's the results. I almost didn't want to share this episode but thought it would be good for you to hear about what happened. Sign up to the One Ama...
80. Why Running A Business is Frightening in 2023
June 01, 2023 02:55 - 28 minutes - 26 MBThey say you should find something that scares you and do that. Well I don't know about you but running my own biz in 2023 is frightening. I decided to look into a few reasons why it's so freaking frightening and also what I do to overcome the fear. Right now is a great time to step into your boss shoes and take some regular time out so that hopefully by tapping into your own inner wisdom, you won't be scared for too much longer. Mentioned in this episode: Free Improve Your Confidence Hypn...
79. Making $$ When the World Says You Can't - Interview with Fitness Business Coach, Kellie Sanders
May 25, 2023 21:06 - 29 minutes - 27 MBRight now in the media we can't get away from the doom and gloom. Interest rates are rising, cost of living is rising, there's a rental crisis, a housing crisis all of which can have an effect on us, our revenue and potential clients. If you work in an industry that others may consider a "luxury" it can be easy to fall into the trap of "no one wants to buy from me right now" or "people can't afford it". Being a business coach who works within the fitness industry, Kellie Sanders is the perfe...
78. Plan To Do More of What You Want
May 11, 2023 22:43 - 11 minutes - 10.9 MBAre you someone who thinks "I'm just going to put off doing what I want to do until there's enough hours in the day to squeeze in 5 minutes just for me?" I get it. That's what my life looked like too until I started to actively pre-plan for the activities I wanted to do more of. Whether you want to spend more time creating courses, or walking, or doing nothing, if you're not able to do what you want regularly, this episode is for you! Book in for Dream Bigger May Workshop Book in for a 1:1...
77. Be a Content Superstar & Play to your Strengths
May 04, 2023 04:39 - 11 minutes - 10.7 MBAre you the type of person who is really great at talking about what you do when someone is in front of you? But the thought of having to "create content for social media" make you want to run for the hills? In this episode I share 4 simple strategies that you can use if you're someone who is fabulous in the moment but hates the thought of having to sit down and come up with ideas on the fly. Mentioned in this episode: Fraud to Fabulous: My Low Cost Workshop Guide: https://mirandaivey.co...
76. Lisa Corduff Interview - Being Real Online
April 27, 2023 02:59 - 56 minutes - 51.8 MBLisa Corduff helps women to shift their mindset and the stories that have been keeping them stuck through online courses, programs and now live events. In this episode she opens up behind the scenes on marketing her online business and the changes that she's been through over the past few years. If you've ever felt "not quite right" then you will feel truly seen and heard by this honest conversation. Find out more about Lisa Corduff: https://lisacorduff.com/ Book a ticket to Harvest, her I...
75. What NOT to do with your Facebook ads in 2023
April 14, 2023 03:03 - 21 minutes - 20.2 MBIts easy to get caught up thinking "oh yes, Facebook ads are going to solve all my problems" however in all my years of consulting and coaching, I've seen plenty of people spending money and not seeing the return they want. In this episode, I bring you what NOT to do with your ads in 2023 which includes ensuring that your post click experience actually takes people where they can do business with you and also treating humans like humans (crazy I know!) Tune in to hear me talk myself into a d...
How to get Facebook Conversion Ad Ready
March 30, 2023 19:01 - 19 minutes - 18.2 MB80 - 90% of the time when someone complains to me that their ads aren't "working" usually it's because they're running the wrong type of campaign. Conversion campaigns within the Facebook ads platform are designed to find your ideal customers, have them sign up to your lead magnet and yes... CONVERT! The name says it all. Unfortunately not everything within the Facebook ads Manager is this straightforward. However, lucky for you I'm going to help you get conversion ad ready so when the time ...
74. How to get Facebook Conversion Ad Ready
March 30, 2023 19:01 - 19 minutes - 18.2 MB80 - 90% of the time when someone complains to me that their ads aren't "working" usually it's because they're running the wrong type of campaign. Conversion campaigns within the Facebook ads platform are designed to find your ideal customers, have them sign up to your lead magnet and yes... CONVERT! The name says it all. Unfortunately not everything within the Facebook ads Manager is this straightforward. However, lucky for you I'm going to help you get conversion ad ready so when the time ...
73. 7 Mistakes Solopreneurs & Small Businesses Make With Lead Generation
March 23, 2023 00:00 - 18 minutes - 17.5 MBThis is definitely not a "you're doing it all wrong!" kind of episode. Nope, this episode is hopefully going to open your eyes to more opportunities to engage with new and existing customers using your lead generation. Following on from episode 72 with Angela Ponsford, if all the "big businesses" are doing lead generation - why aren't you? Upcoming workshop - Unlock the Power of Your Lead Magnet on 30 March, 2023. Want to know the best type of ads to run for lead generation? - Downloa...
73. 7 Mistakes Most Solopreneurs / Small Businesses Make When Doing Lead Generation
March 23, 2023 00:00 - 18 minutes - 17.5 MBThis is definitely not a "you're doing it all wrong!" kind of episode. Nope, this episode is hopefully going to open your eyes to more opportunities to engage with new and existing customers using your lead generation. Following on from episode 72 with Angela Ponsford, if all the "big businesses" are doing lead generation - why aren't you? Upcoming workshop - Unlock the Power of Your Lead Magnet on 30 March, 2023. Want to know the best type of ads to run for lead generation? - Downloa...
72. Talking Lead Generation with Angela Ponsford
March 16, 2023 06:17 - 19 minutes - 18 MBAngela is the VP of operations at Tier 11 and my former business partner. She dropped over to my house so I saw this as an excellent opportunity to share one of our off the cuff chats about the state of online marketing... this time on Lead Generation! If you've been wondering whether you need to do this, or what would make a good lead magnet for your business then this episode is for you! Mentioned in the episode: Book for my Unlock the Power of Your Lead Magnet Workshop Lead generation...
71. Eeek it's March already and I'm so behind!
March 10, 2023 02:42 - 8 minutes - 7.44 MBNewsflash there's no giant clock ticking behind your desk letting you know that you are BEHIND! In this episode I share with you a reframe on this behind thinking and how your audience may be feeling exactly the same. Thinking of running a Low Cost Workshop to spark life into your audience? Download my Free Fraud to Fabulous Low Cost Workshop Guide now.
70. What should you focus on in 2023
March 03, 2023 04:08 - 12 minutes - 11.2 MBWhen it come to growing your business, getting those sales, getting your books filled with consults or workshops it's really all about building trust and rapport with your audience online. One of the BEST ways to do that is to use low cost workshops to generate that momentum in your business. Want a hand with the first step? Head over and grab my free workshop guide here. Want some practical ways to show up and the expert that you are? Sign up for my free 7 day visibility challenge here.
69. Facebook ads predictions for 2023
February 24, 2023 03:00 - 16 minutes - 14.8 MBFollowing on from last weeks episode on my online marketing predictions for this year, I'm looking at the world of Facebook and Instagram ads and whether they're still getting results for businesses. The short answer is yes, you can still run profitable ads. Having a great offer works will help you stand out and remember to use your retargeting audiences to follow up with your warm audiences (or chase them around the internet!) Want to improve your Facebook ads performance in 2023? Downloa...
68. My Marketing Predictions for 2023
February 17, 2023 03:47 - 17 minutes - 16.5 MBWhat's going to happen in terms of marketing your business in 2023? Tune in to find out the affects of new technology like the AI software Chat GPT and how you can still stand out in an even busier online world! Mentioned in this episode: Get my new FREE Fraud to Fabulous Guide on creating Low Cost Workshops and learn the steps on how to incorporate these to build trust with your clients - Fast >> https://mirandaivey.com/workshopguide
Five Annual Review Questions To Help You Redefine Success in 2023
December 09, 2022 01:57 - 20 minutes - 19.1 MBNo matter what this year looked like for you, it's such a good idea to take a breather and put it to bed. In this episode you'll be given five annual review questions to help you look back and look forward as you redefine success in 2023. Want to join my End of Year Ritual & 2023 Visioning Workshop? Book here
67. Five Annual Review Questions To Help You Redefine Success in 2023
December 09, 2022 01:57 - 20 minutes - 19.1 MBNo matter what this year looked like for you, it's such a good idea to take a breather and put it to bed. In this episode you'll be given five annual review questions to help you look back and look forward as you redefine success in 2023. Want to join my End of Year Ritual & 2023 Visioning Workshop? Book here
66. 11 Mistakes in Business in 2022 and what I'm changing in 2023
December 02, 2022 01:01 - 26 minutes - 24.9 MBWe ALL make mistakes. It's what we do about them that matters! Here's some of my big mistakes & lessons of the past year and how I'll be shifting my mindset into 2023. Want to work together? Book here for Dream Bigger Coaching
65. 5 Things You Don't Need in Your Marketing To Make More Money
November 17, 2022 23:43 - 26 minutes - 24.7 MBWhat's your Super Power? Mine is telling it straight, not beating around the bush and not hiding behind marketing double-speak. In this episode I cut to the chase and share on all the things you DON'T Need to make money in your business. Maybe you're starting out, or you could be looking for where to build momentum and direct your efforts in the new year. If that's the case, then I created this episode for you! Book in A Fresh Perspective Strategy Session (30% Off Until November 30, 2022)
64. 3 Ways to Move Beyond Feeling Uninspired at the End of 2022
November 11, 2022 03:24 - 14 minutes - 13.4 MBWhen we get to this time of the year (November) people often talk about 'phew! It's been a big year... can't wait for it to be over!' Instead of racing towards the finish line, this episode is all about how you can regain some inspiration without overwhelm.
63. What to do when things don't work out how you wanted them to
November 03, 2022 03:24 - 19 minutes - 18.2 MBYes, it's your pity party and you can cry if you want to... or you can just know that even when you think you've failed, or come close to failing... you probably haven't! In this episode I share 3 ways to think about what's really going on as well as some ideas on how to move on and take the lessons with you. Mentioned in this episode: Create Confident Instagram Reels Workshop - 11/11 10am - 12pm AEDT