There is no better way of getting your products or services to other people than great marketing. In this episode, inbound sales and marketing consultant, Jimmy Newson, shares some of his lead generation tips off of his book, The 30 Greatest Lead Generation Tips, Tricks & Ideas, that will pique your consumer’s interest towards your business. He breaks it down into content and inbound marketing and leads us to be clear on your buyer personas and alignment. Jimmy also talks about the work he has been doing while sharing the beauty of digital marketing versus traditional marketing.