Underrated as they may seem, CRM or Customer Relations Management is worth a lot of money in real estate, especially if you do it right. Here to offer his insights, wisdom, and expertise around this topic is Donald Ross of REI Automation Squad. Together with host, Mitch Stephen, they discuss the ways using CRM helps keep your connections with existing and potential clients. They also shed light on some of the struggles that many faces with customer relations and give out some tips and tricks on how to overcome them. Donald then shares with us the amazing things he and his wife are doing with their Beast Mode CRM and how they add a personal touch to an automated system.