REI In Your Car 47: Instead of Making a Meal and Trying to Sell It, Take Their Order First

I love the title of this episode! It’s not an original by me, but it’s certainly full of truth. Can you imagine going to a restaurant and they bring you the food they choose rather than taking your order? Pretty silly, right?

But that’s how some investors run their business. They find deals first, then try to serve them up to just any buyer. The better approach is to build up a list of buyers, and then find out what they want.

In this way you are in control – you are creating the opportunity.

In this episode, I go into detail as to how to make this happen. Check this out.