The Retail Takeover - the growth of the activewear market

In recent years the activewear market has gone from strength to strength. With a shift in lifestyle caused by the pandemic, coupled with an increasing focus on wellness, the trend for athleisure is certainly here to stay.  

In the third episode of this mini-series, Guy Ruddle and Tiffany Luckett chat to two brands who have been at the forefront of this growth, progressing from being pure-play ecommerce brands to successful omnichannel retailers with a portfolio of engaging stores. Niall Horgan, co-founder of Ireland’s leading athleisure brand Gym + Coffee, and Bjoern Schuster, director at Fabletics, talk to us about the role that physical stores have played in building brand awareness and how they utilise data from online and in store to capture customers and create a community of loyal, like-minded consumers.