The Business of Boutique Fitness

607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"

607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"

606: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?

606 - Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?

605: The ABC's of brand building with host Lise Kuecker

Episode 605 - The ABC's of brand building with host Lise Kuecker

604: Empowering Your Team: The Key to Unlocking Your Studio's Potential

Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development. In this return of EPISODE 566, Amanda opened u...

603: Science Sells with Cara Hazelton and Peter Pastijn

Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: Mind Over Matter: How fitness feeds your brain as much as your muscles. True Talk: Why being real with your clients builds more than just muscle. Niche Knowledge: The power of knowing a lot about a little in the fitness world. Community First: Fitne...

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework

601: Boutique Bliss - Mastering Mind, Body, and Business

Y'all, What’s your superpower?  For Jasmine, it’s mindfulness. In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.” Here's the scoop: Mindfulness Meets Muscle: How her mindfulness approach reshaped her fitness studios and created a global community. Breathing Through Business: Why focusing on breath isn’t just for yoga—it's for business meetings, too. Set Intentions, See Results: Why setti...

600: The Business of Boutique Fitness 600 ep Special

Y'all, This one's not just another episode; it's a milestone! Episode 600 drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success.  Ever thought success was a clean, straight path? Let's rethink that. As we crack open the doors to these unique journeys, we're celebrating the resilience, ingenuity, and heart it takes to turn the tides of the fitness industry. Here’s what we’re getting into: Michael Abbott’s Aussie Come...

599: Big Box vs Boutique - The strategies that big box has used for years that you need to steal today!

Y'all, Joshua Poole didn't just survive managing a fitness studio during the pandemic. He turned chaos into a 15% revenue increase month over month. From front desk to fitness mogul, his journey is the blueprint we've been missing. Here’s the scoop: Big Moves from Small Beginnings: How starting at the front desk set Joshua up for big-time success. The Pandemic Pivot: Turning crisis into opportunity and coming out stronger on the other side. Membership Magic: Why locking in your ...

598: Looking ahead to 2024 - Peter and Khadijah the middle east

Y'all, Ready for some serious inspo? In Episode 598, we’re diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene. Khadija isn't just any entrepreneur…She's a mom, a Pilates guru, and the brain behind a game-changing fitness studio.  From a corporate desk to the heart of Kuwait's fitness scene…Khadijah’s journey is a story passion-driven entrepreneurship. Here’s what we unpack: Global Flair, Local Impact: Khadija’s world travels have infused her st...

597: Looking ahead to 2024 - Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France.  Here’s what we’re getting into: Finding Gold in a Sea of Challenges: How the scarcity of qualified yoga instructors led her to start her own teacher training.  Multistyle Magic: Offering everything from yin to aerial yoga, showcasing the power of diversity in keeping th...

597- Looking ahead to 2024: Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

Episode 597- Looking ahead to 2024: Coach Peter with guest Janine Francke - Finding great staff, assets and liabilities around trainers & competition. A perspective from France and Germany.

596: Looking ahead to 2024 - The United Kingdom

Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596 – we're lucky to have Coach Elle and Alina with us. They’re diving deep into what's cooking in the UK's fitness kitchen.  And ready to spill the tea on everything you need to know. Here’s the ...

595: Looking ahead to 2024 - Canada

595: Looking ahead to 2024 - Strategies for Success in Canada

Y’all,   Big News from the North!   And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily?   In Episode 595, they're not holding back.    They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada.   (Our Canadian friends are in for a treat!)   Quick Sneak Peek: Trust Your Instincts: Hannah's journey from tech to top-notch studio owner. Beyond the Gym: Transf...

594: Looking ahead to 2024 - Marketing Edition

2024 is here, and guess what?    It's time to shake things up.    Traditional tactics? They're taking a backseat.    It’s time to embrace the future.   In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world.    Let’s dive in:  Video Vibes: It's all about getting personal. Think stories that connect, not just content that sells. Social Media Magic: We're talking Instagram glow-ups and making those DMs work overtime. ...

593: Finding Your Groove: A Conversation with Cathryn, Owner of theStudio

Y’all - Buckle up for this one!   Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota?    That’s Cathryn.   In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey.    From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.   Here’s the scoop: Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her. From Zero to Hero: Di...

592: From Passion to Prosperity: Magda's Journey in the Fitness Business

Y'all - Meet Magda.   Who's Magda?    Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower.    Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends.   In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee that sets Pharonik Pilates apart.    Here’s what’s in store: Pilates and Beyond: Discover how Magda turned her person...

591: Reinventing the Wellness Village Across the NorthEast: Meet Becky Cerroni of GoSaga and watch as she transforms the Northeastern Landscape of Wellness Across Her Many Brands

BBF ep590

589: From Emerging Brand to International Icon: Meet Ben Camper, President of Basecamp, and Learn How He's Bringing His Brand Onto An International Playing Field"

Yall, what does it take to become a household name in the fitness industry?   We asked the President of Basecamp Fitness just that.   I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.    Spoiler alert: Their journey is awe-inspiring.   Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but ...

588: Transforming the Skyline of the UK Fitness - Rob Beale, Fitness Director of Third Space, Chats Why London is Leading the Boutique Fitness Boom

Imagine a place where fitness is more than just exercise—it's more like a transformative experience.  In Episode 588, we’re unveiling the magic behind one of London's hottest studios.  Join me as I dive deep with Rob Beal, Director of Fitness at Third Space.  Where we explore how this unique concept is revolutionizing the fitness landscape. Here's What We Uncover: A Sanctuary, Not Just a Gym: Discover how Third Space creates a nurturing environment that goes beyond physical fitness....

587: From Startup to Serious Acquisitions: Chatting Scale and Customer Insights with Row House Founder Debra Strougo

"Fitness isn't just changing; it's evolving."    That's the mantra of Debra Strougo, the powerhouse behind Row House.   This week we’re rewinding back to Episode 546. Where we dove into the future of fitness with Debra.   And trust me, it was an eye-opener.    Her journey from marketing whiz to fitness icon? Absolutely inspiring.   Quick Highlights: Debra’s Odyssey: From marketing to fitness empire – what a ride! Clients Come First: It's all about understanding what t...

586: Knowing your Competition with Coach Heather Plum

Y’all, In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitness industry. Competition brings more awareness to fitness and wellness, benefiting everyone. Heather emphasizes the need to identify your unique offerings to stand out. Thoroughly researching your competitors and conducting a SWOT analysis will help you understand how you differ and inform your marketing decisions. When interacting with...

585: The Heart-Centered Entrepreneur with Heather Plum and Nicole Siegel

You know that feeling when you walk into a place and it just feels right?  That's no accident.  It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over soulful. But she chose differently. Here's a taste of our heart-to-heart: Trust Your Gut: Nicole's journey is proof that your instincts can be your business's best friend. Create a Have...

584: Lindsay & Katie The 62% Conversion Rate: How we doubled our studios income by transforming our sales process

When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is.  You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the gurus of the “New Member Journey”, who have turned this process into an art form.  Here's Your Quick Look: Vision Crafting: Why clarity in goals equals commitment. The “Because” Strateg...

583: Retention: The Reality and How to Change It

Is your studio's love life a series of bad dates?  You know the drill.  Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar Studio Grow coaches, Katie and Lindsey, to discuss the nitty-gritty of client retention.  Trust me, it's like couples therapy for your fitness studio.  Here's the Tea: The Love Language of ...

582: Lise Interview Felicia Alexander

Is your fitness studio on the brink of something huge?  The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might think. In EPISODE 582 I had the pleasure of chatting with Felicia Alexander.  She's the powerhouse behind Box Union and the strategic brain that took Title Boxing Club to new heights.  Seriously, she's the Yoda of fitness franchising. Here’s the lineup: Your Next 10 Years, Sorted: Forget just surviving the week. Felicia and I dive de...

581: 180 Degree Turnaround for Boutique Fitness Human Resources: Your Teachers, Trainers and How To Avoid Wanting to Fire Them All

Is your studio a high-stakes drama?  Is it a stage where every session is a show, each trainer is a star, and you?  You’re the brilliant director behind it all. If it’s not… In EPISODE 581, we’re peeling back the curtain to reveal the nitty-gritty of running a studio that's not just a gym…but a hot-ticket theater. Here’s the lineup: Talent Retention is No Joke: This isn't some community theater production; we're talking Broadway-level stakes here. Be the Director, Not Just the B...

580: 180 Degree Turnaround for Boutique Fitness Human Resources - The Front Desk

Here’s what we’re talking about in this episode: Introduction to the Front Desk Team and Their Impact on Brand Perception: This section discusses the importance of the front desk team in shaping the studio's brand image and creating a positive experience for clients. Overcoming Objections and Maximizing the Front Desk Role: This section addresses common objections to having a dedicated front desk team and highlights the potential value they can bring to the studio. Defining the Front Desk...

579: 180 Degree Turnaround for Boutique Fitness Human Resources - the Sales Team

Y’all, Is your sales team not quite in sync?  Like you've got the instruments, but the music just isn't flowing? That's what Episode 579 is all about—making sure your sales team is more than just a group of people reading from different song sheets. Here's the breakdown: The Process Puzzle: Trust me, this isn't boring—it's the secret sauce for a killer sales team. Soft Skills Aren't Soft: They're the hidden muscle of your sales game. Emotions in Motion: How understanding feeling...

578: 180 Degrees of Boutique HR - The New Org Chart

578: 180 Degrees of Boutique HR - The New Org Chart   Here’s what we’re talking about in this episode:   The importance of building a successful team: Lise discusses the importance of having a long-term, productive, and satisfied team and the challenges of achieving this in the current industry. Typical employees in boutique fitness: Lise breaks down the typical employees in boutique fitness, including front desk workers, practitioners, and managers, and discusses the challenges asso...

577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion

577: Studio Surge - Unveiling Growth Strategies and Transformative Insights around a Multi-Studio Expansion   Here’s what we’re talking about in this episode:   Beth Potter introduces the upcoming series on boutique HR and shares a personal story about her husband's growth in the industry. Brent shares his experience of growing from 5 to 13 studios and the challenges involved with integrating new teams and processes. Brent explains the leadership strategies he implemented, such as a...

576: A Journey of personal and business growth. Meet Kim Paxton who is building a classical pilates business in Australia.

Here’s what we’re talking about in this episode:   Kim explains how her training in classical ballet informs her approach to classical Pilates and why she prefers this method. Kim discusses her desire to become a business owner, her lack of prior business experience, and the challenges she faced in opening and growing her Pilates studio. Kim emphasizes the importance of staying true to the tradition of classical Pilates and passing on an authentic product to clients and future generatio...

575: Forging a Place For Female Leadership in Fitness: Meet Andrea Bell, Inspire Brands Asia Partner and Anytime Fitness Master Franchisor and Learn What's Factors Are Driving Success For Women in Fitness

Ever had one of those days where juggling even a handful of fitness classes feels like a whirlwind?  Oh, trust me, I've been there, and I've got the coffee stains on my shirt to prove it! But imagine, just for a second, being the driving force behind 340 fitness studios. (Mind-blowing, right?) In EPISODE 575, we’re entering the world of Andrea Bell, the wonder woman who brought Anytime Fitness to Asia.  And no, that's not a typo - we're talking about 340 locations! Here’s what we’r...

574: From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 3 Studio Acquisition and New Role As Director of People for FitLab

574: From Investor to Acquisition: Meet Desiree Guillard-Young and Walk Alongside Her Path to a 3 Studio Acquisition and New Role As Director of People for FitLab   Here’s what we’re talking about in this episode:   Lisa Kueckerintroduces her guest, Desiree Gulliard-Young, as a powerhouse and a leader in the fitness industry. Desiree discusses her athletic background and how it prepared her for her professional career, as well as her experience in corporate America, specifically in t...

573: The Ultimate Guide to Black Friday with Lise Kuecker

Here’s what we’re talking about in this episode:   Early mention of Black Friday: Lise discusses the importance of planning for Black Friday in the third quarter, and shares statistics about the shopping holiday. The importance of messaging: Lise emphasizes the importance of crafting the right message for Black Friday, and shares insights from marketer Donald Miller on how to tell a brand's story. Profit maximization: Lise discusses the importance of focusing on the most profitable prod...

572: When Megaformers Turn Into a Megabrand: Meet Amanda Freeman, the Founder of SLT and Stretch*d and learn how she's built a wellness empire

Here’s what we’re talking about in this episode:   Overview of Amanda Freeman's fitness brand, SLT - Amanda Freeman, founder of boutique fitness brand SLT, discusses the high-intensity Pilates workout that has swept New York City and New England. Growth trajectory and acquisition strategy of SLT - Freeman talks about the early days of SLT as a passion project, its growth trajectory, and the decision to partner with private equity to fund expansion and acquisitions. Challenges of acquisi...

571: Part 2 - Promotion Stacking with Coaches Emily and Allison

571: Part 2 - Promotion Stacking with Coaches Emily and Allison   Here’s what we’re talking about in this episode:   Coach Emily and Coach Allison welcome you to the second part of a marketing series and discusses effective promotion stacking strategies. The discussion highlights the importance of understanding your audience and appealing to different types of buyers with different promotions. Strategizing promotion stacking: The transcript offers advice on how to strategically plan...

570: Part 1 - Planning Your Marketing Calendar with Coaches Emily and Allison

Here’s what we’re talking about in this episode: Coach Emily and Coach Allison discuss the importance of planning your marketing calendar and warm up your audience with promotions, packages, and different marketing channels. The Importance of Understanding User Feedback: The user research call discusses various user research topics and methods, and how to evaluate user feedback effectively. This document describes the role of a research scientist, including their responsibilities and the ...

569: "Growing Plans, not Growing Pains: Expanding into your second location and beyond" Coach Jasmine and Catherine

Here’s what we’re talking about in this episode:   Discussion on the importance of having the right staff in place and Catherine's process for finding reliable employees. Tips for streamlining systems and processes for multiple locations, including creating standard operating procedures. Importance of setting boundaries and creating work-life balance as a studio owner, including tips for managing staff and taking time off. Personal growth and detachment from the business as a key to su...

568: Software and Automations for Dummies with Coaches Peter and Jasmine

Here’s what we’re talking about in this episode:   Understanding the need for software and automations in a business, particularly for lead management and communication with clients. The different types of software necessary for a brand new business, including CRM, email, and texting capabilities. The importance of utilizing automations to nurture and communicate with leads, prospects, and clients, without sacrificing authenticity. The benefits of automations for personal trainers and ...

567: The Future of Teacher Training - Meet Nora Reynolds, Co-Founder of Arrichion and Learn How Higher Education Is Transforming Teacher Trainings

567: The Future of Teacher Training - Meet Nora Reynolds, Co-Founder of Arrichion and Learn How Higher Education Is Transforming Teacher Trainings   Here’s what we’re talking about in this episode:   Discussion on the importance of deliberate practice in online learning and the mistakes made in online learning. The deliberate structure and success of Auron's online teacher training program. Problems with too much content in online programs and the necessity of building connections b...

566: Empowering Your Team - The Key to Unlocking Your Studio's Potential

Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development. In EPISODE 566, Amanda opened up about her tri...

565: Big Dreams Need Big Execution: Growth Secrets from Base Camp's President

Yall, what does it take to become a household name in the fitness industry? We asked the President of Basecamp Fitness just that. I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness.  Spoiler alert: Their journey is awe-inspiring. Base Camp has made a name for itself in the boutique fitness world with its unique 35-minute high-intensity interval training workout. Not only has this unique approach set them apart, but it's also driven...

564: Pricing 101 Teacher Training with Coach Allison Zang

Here’s what we’re talking about in this episode: Allison recounts her experiences in establishing a small franchise of Pilates studios and the challenges she faced due to a lack of available teachers, suggesting that training dedicated teachers within your studio can provide a solid solution. Different types of teacher training programs, from foundation courses to comprehensive training programs, suggesting the need for clarity on what each studio plans to offer, and how licensing or hosti...

563: When Incredible Yoga, Extraordinary Design and Amazing Experience Collide: Meet the Minds Behind Hong Kong Phenom IKIGAI

When Aymeric and Gianni decided to create a one-of-a-kind boutique studio experience in Hong Kong, they chose to model their brand around the concept of ikigai – the Japanese secret to a meaningful life. Today, Ikigai Wellness is more than just your run-of-the-mill chain of yoga and meditation studios. From day one, Aymeric and Gianni have worked to create and deliver a holistic experience to help clients discover their reason for being and define their own path to happiness and success.  ...

562: The 7-Figure Teacher Training Framework

Not all teacher trainings are created equal, y’all. Teacher trainings can be a powerful revenue generator, help you give back to your community, and source great instructors for your studio.  But here’s the kicker, if you’ve got dreams of growing your program to 7-8 figures: there are certain things you’re going to have to consider: Like centering your business model around a product stack The different tiers of training you offer Or whether you should set up a separate business for y...

561: 3 Teacher Trainings Every Studio Should Consider Lise Kuecker

Here’s what we’re talking about in this episode:   Lise explains the importance of an onboarding journey for both clients and team members and discusses the key elements of a successful onboarding process. Lise introduces the concept of a bridge training program to quickly onboard experienced fitness instructors into a studio's methodology. Lise also discusses the importance of a comprehensive teacher training program and shares best practices for developing such a program. Lise introd...

560: Building a Teacher Training Waitlist that Sells With Ease

Y’all, a teacher training program can be a game-changer for your studio. It can increase your cash flow, enhance your reputation, and you a wonderful group of trained instructors who can join your studio family. But let’s be real – running a teacher training program is hard work. It means extra hours, long weekends and a significant investment in energy and resources. So if you put in all that extra effort and offer a teacher training program this year, you have to make sure it’s a d...