Readcity Radio
19 episodes - English - Latest episode: about 3 years ago -A jazzy podcast dedicated to helping creative business owners like you, embrace your inner weirdo, uplevel your marketing and completely nail your copywriting. Join me and a bunch of other creative business owners as we navigate through the land of biz. Special segments, 'Ask Dan' questions and mystery calls to unsuspecting business owners all make an appearance.
Free resources: www.readcitywriting.com
Brand Personality Playlist Quiz: https://bit.ly/34tJazq
Instagram: www.instagram.com/readcity
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Episodes
What's In Your Business Stars? | Kristy Gray
April 11, 2021 20:00 - 22 minutes - 19.2 MBEver wondered how astrology affects you in your biz? Do you have key strengths to play on? What about the weak parts that could be transformed into more productive times? Today I chat with Kristy Gray – a Life Strategist and Astrologist all about how these impact the way we run our businesses. Kristy is one of my fave people. In fact, Paul and I spent our original wedding day drinking Champas and gazing at the ocean with her! I personally refer to my life strategy on the reg. My husbodin...
5 Ways To Amplify Your Customer Experience
March 28, 2021 20:00 - 14 minutes - 12.9 MBCustomer experience. What is it? Do you need it? And how can you amplify yours for happier people and a more streamlined process (without forever typing out new emails, meeting invites and form requests). Check out how to amplify your microcopy here: https://www.readcitywriting.com/what-is-microcopy/ And score 20% off Dubsado (monthly or annually!!) here. Epic surprise and delight examples: https://www.inc.com/molly-reynolds/9-companies-that-nailed-the-whole-surprise-and-del.html Pe...
Networking for Newbies | Leanne Webber
November 12, 2020 22:45 - 30 minutes - 28.3 MBEver step into a networking event, then suddenly wish you could pour yourself into a cup and straight down the drain? #bye. Same. Luckily for us, Leanne Webber, the Founder of The Founders Team is a networking pro. After all, it's partly to thank for growing her business to 100+ members. In this episode Leanne runs us through networking pickup lines, goals for events, where to find good ones and how to get the most out of networking (in your style). I'm lucky enough to have Leanne and T...
The Story of Readcity | And What's Next
October 12, 2020 20:34 - 31 minutes - 26.8 MBThank you for tuning in to Readcity Radio! To celebrate 777 listens and 15 episodes, I thought it was time to share a little bit about me since I haven't done that yet, oops! Here's how Readcity began and where it's headed! Brands mentioned: https://www.goodpairdays.com/ Grab some wine! http://www.fuggler.com/en_us https://gotoskincare.com/ Happy ears? Leave a rating and review and it'll make my day. Nay! Week! Wanna chat? Stalk me on Instagram @readcity, catch me at www.readcitywriti...
Social Media + Partnerships | Oh My Digital
September 27, 2020 21:00 - 19 minutes - 15.1 MBKaty and Hayley are two social media masterminds and partners in business. Here we discuss how to use social media, plan out content and some core questions to keep in mind if you're considering entering a business partnership. A huge thanks to Katy and Hayley for coming on the show, find out more about Oh My Digital here: https://ohmydigitalagency.com.au/ https://www.instagram.com/ohmydigital/ Happy ears? Leave a rating and review and it'll make my day. Nay! Week! Wanna chat? Stalk m...
How To Get Paid | PI + Debt Collector Candice Olivier
August 23, 2020 22:55 - 35 minutes - 27.5 MBCandice Olivier is a Gold Coast local, ex-Private Investigator, Debt Collector, Rotary Voluteer and Co-Founder of Karma Collab Hub – a coworking space in Miami. AKA she is biiii-zay. So it was a true honour and privilege to sit down with this dynamite gal and chat all things how to get paid. A huge thanks to Candice for coming on the show, find out more about Candice here: https://www.instagram.com/candicejadeolivier/ https://www.karmacollabhub.com.au/ https://www.facebook.com/goldcoa...
What to Give | Brand Building
June 25, 2020 20:00 - 18 minutes - 17.2 MBChloe Pasalaqua is the founder of What to Give, an Australian gift giving service for corporates, small businesses and anyone looking for the perfect present to gift. Founded in 2018, Chloe saw a gap in the market for premium gift boxes, unique from traditional hampers. Filled with high-end products from Aussie brands, What to Give is your gift-giving go-to. Browse (and drool over) gifts here. Connect with What to Give here. Happy ears? Leave a rating and review and it'll make my day. N...
Become Weirdly Memorable | Noggin Sparkler
June 11, 2020 21:00 - 13 minutes - 12.4 MBWhat do people think of when they think of your brand? What if you could use weirdness as your superpower to become unshakably memorable? In today's episode, we explore what makes a brand *stick* in our minds and how yours can too. Happy ears? Leave a rating and review and it'll make my day. Nay! Week! Wanna chat? Stalk me on Instagram @readcity, catch me at www.readcitywriting.com or send me your e-five at [email protected] TAKE THE BRAND PERSONALITY PLAYLIST QUIZ! Readc...
Good Pair Days | Brand Voice Building
May 28, 2020 20:00 - 14 minutes - 13.2 MBCan a name and a voice really impact a business's trajectory? Can the words you use and how you use them truly cut through the noise? And how do you create a distinctly memorable voice as an emerging startup? Banjo Harris Plan of Good Pair Days takes us through the lot! Score a free $23 bottle of wine from Good Pair Days here Check out Good Pair Days here Connect with Good Pair Days on Instagram here A huge thank you to our random acts of compliments guest, Mandy from On the Net. Do you ...
How Big is a Creative Cup? | Noggin Sparkler
May 14, 2020 20:00 - 10 minutes - 8.85 MBHow big is a creative cup? I was asked to give a talk about creativity. More specifically, creativity in isolation. Here's my take on refuelling your creative juices. I hope it inspires your juices to flow too! You can check out the video version here: https://www.isolatedtalks.com/talks/filling-your-creative-cup/ Happy ears? Leave a rating and review and it'll make my day. Nay! Week! Wanna chat? Stalk me on Instagram @readcity, catch me at www.readcitywriting.com or send me your...
Claire McKeen | Marketing Minus Money
April 29, 2020 22:30 - 17 minutes - 14.8 MBGot a tight marketing budget? 🕺 Maybe you're rockin' biz is just starting out. 🔥 If so, woo hoo! Today I chat with one of my favourite people (and possible foot model), Claire McKeen. 🎉With a background working with Channel 7, Claire dishes all on how you can market your business with a teensy budget. I've known @claire.mckeen for around 2 years. First on the 'gram then in a Brisbane coffee shop where we discovered we're both long black lovers.☕️ And she's the type of gal you just can't get ...
My Fiancé Paul | Adapting Your Role to Change
April 10, 2020 03:30 - 21 minutes - 19.4 MBPaul and I met at uni in 2011 (?) while studying Psychology – in a creative writing class. Paul went on to be a Chef for 8 years and is now a Qualified councillor working at a Psychology Clinic. Paul never checks his phone, doesn't really use Facebook and is essentially the worst person I know with technology (seriously). He's recently started working from home, SEO-optimising content, writing web pages, creating a social media strategy, creating lead magnets and email sequences. It's safe ...
Glenn Fisher | Qualifying Good Ideas (The CIA Secret)
March 26, 2020 20:00 - 21 minutes - 19.2 MBGlenn Fisher: The man. The myth. The legend. A UK-based copywriter, author of The Art of Click (use code CLICK for 20% off – seriously, it's my fave copywriting book – do it ;)) international speaker and host of the All Good Copy Podcast (10/10 'hahas' from me). And just a really good bloke too. Here we chat all things ideas. What makes a good one? How can you create one? And once you've let it out into the world, how can you tell if your good idea actually... worked? Glenn lets us in on ...
Problem Solving with Hats | Noggin Sparkler
February 27, 2020 20:00 - 15 minutes - 14.1 MBEdward De Bono was one helluva guy. He invented the concept of lateral thinking. And he wrote a really, really cool book called the Six Thinking Hats. In this episode we run through how you can use this methodology to overcome conflict, blaze through problems with mighty solutions and even generate new and exciting ideas. Whether you find yourself arguing with others at work, at school, in your home or with your clients, this is an episode for the people. AKA just about anyone can pu...
Collabosaurus | Is Collaboration Marketing for You?
February 13, 2020 20:00 - 19 minutes - 17.7 MBJess Ruhfus is the founder of Collabosaurus. She's also an absolute powerhouse and was on my hit list of people who I wanted to connect with, so it's pretty special to have Jess on this episode. Collabosaurus is a marketing platform that connects complementary businesses for clever marketing collaborations. After working in PR, Jess was frustrated by the lack of connection for smaller businesses to get in front of huge audiences through collaboration. Events, products and social media are...
How To Speak So People Will Listen | Noggin Sparkler
January 29, 2020 21:00 - 10 minutes - 9.61 MBIt's the human voice that can start a riot and welcome love. It can say 'you're hired' and 'it's over.' As a creative business owner, maybe you've had moments when you don't feel heard. And you want to walk into a room with a voice people want to listen to. Let's explore how to do just that! Upspeak is a way of speaking, which goes up at the end. And according to a study by Pearson, a UK publisher, 85% of managers found the trait of upspeak as a clear indicator of uncertainty or weak...
Good Pair Days | Brand Building
January 16, 2020 02:20 - 20 minutes - 18.4 MBEver wondered what goes on inside launching a startup with $70k in savings from three members, only to grow a thriving multi-million dollar brand? In this episode we talk about the highs, the lows and the BTS insights of it all with co-founder of Good Pair Days, Banjo Harris Plane. Score a free $23 bottle of wine from Good Pair Days here Check out Good Pair Days here Connect with Good Pair Days on Instagram here A huge thank you to our random acts of compliments guest, Luke Riddo from G...
What Does a Copywriter Do?
January 13, 2020 02:51 - 9 minutes - 8.45 MBAs a creative business owner, copywriting may not be in your immediate list of 'things my business will bloody love.' But it is something that can have a hugely positive impact on all types of businesses. Something that often stands in the way of hiring a copywriter is knowing what the heck one actually does. In this episode, we'll explore: What a copywriter does The different types of copywriters Why your creative business may want to outsource to a copywriter Like what you hear? It...
#0 Coming Soon... Readcity Radio
January 13, 2020 02:22 - 2 minutes - 2.56 MBI'm Danielle Read, Head Word Honcho (read Copywriter) at Readcity Writing (www.readcitywriting.com) where I specialise in crafting brand voices for creative businesses. AKA I rock your words. Join me and a bunch of other business owners as we get up to all kinds of jazz. Here's a sneak peek at what's up ahead... Readcity's season music is a mixture of the following tracks: UPBEAT FOREVER Music from https://filmmusic.io "Upbeat Forever" by Kevin MacLeod (https://incompetech.com...