Episode 5: The Embrace Life Campaign

Re-Quilibrium Podcast

English - June 23, 2015 21:50 - 34 minutes - 27.4 MB
Social Sciences Science Business Non-Profit technology behavioraleconomics behaviorchange business communication health psychology science socialgood Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 4: Mentorship and the academic track in social marketing

Next Episode: 6: Can culture change the environment? Energy use and the military

“Behaviors around seatbelt use had been advertised for some 30 years, although people were still dying and being injured from non-use of seatbelts...Something was missing. Something needed to change." Neil Hopkins, previously of the Sussex Safer Roads Partnership, joins the podcast to discuss the viral Embrace Life campaign and its legacy since being released over five years ago.