Episode 15: Strategic Social Marketing
Re-Quilibrium Podcast
English - June 03, 2016 06:04 - 34 minutes - 22 MBSocial Sciences Science Business Non-Profit technology behavioraleconomics behaviorchange business communication health psychology science socialgood Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 14: Building Capacity for Conservation
Next Episode: 16: Challenging assumptions in global health research
"The problems are complex, but the process is relatively simple. The trick is to get politicians to endorse the application of that process and practitioners to help deliver it."
Professor Jeff French joins the podcast to discuss his recent work defining and advocating for strategic social marketing. Through the idea of strategic social marketing, Professor French challenges social marketers and policy makers alike to embrace social marketing techniques and theories when planning at the policy level.