Ray Edwards Show
678 episodes - English - Latest episode: 9 days ago - ★★★★★ - 381 ratingsRay Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
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Episodes
Writer's Rewind: 5 Common Copywriting Mistakes That Kill Sales Conversions
April 15, 2024 10:00 - 6 minutes - 16 MBThis week's episode is Part 3 of my Writer's Rewind Series, and it's all about why your copy isn't performing the way you think it should. There's a reason it isn't converting, and most likely, it's one (or more) of the 5 reasons I'm about to give you. Listen to learn what they are, and how to fix them. 5 Reasons Your Copy Is Failing Failure to understand the "P" in the P.A.S.T.O.R. Framework Not doing enough research Not dealing with competing solutions Your not getting the ...
The Most Important Skill For Any Business
April 08, 2024 16:29 - 10 minutes - 21.7 MBThis is part 2 of the "Writer's Rewind" series. I'm devoting this month to covering some of the fundamentals of great copy, and in the case of this week's episode, why copy itself is so fundamentally important to the success of your business, regardless of what that business is. This episode was originally released almost a decade ago (the day I celebrated my 50th birthday). I must admit, I was pleased that none of this content is "outdated". All the reasons I gave to support my claim ...
Why Your Copy Fails - P.A.S.T.O.R. Review
April 01, 2024 10:00 - 30 minutes - 49.7 MBThis week’s podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it’s not ONLY sales pages and emails). If you can write effective sales copy, you can literally write your own paycheck. There really should be no such thing as a “broke copywriter”. And there should be no such thing as a business owner or entrepreneur who is NOT a copywriter. By definition, good copywriters can create money out of thin air. So this leads to a very important ...
How to Un-Stress Your Business - with Stu McLaren
March 27, 2024 10:00 - 24 minutes - 41.3 MBWho else wants to reduce your financial stress and create a stable source of income from your business? This is the way: shift to a membership-based business model. I know what you might be thinking: “Geez, Uncle Ray… that sounds complicated, and anyways… ain’t everybody sick of all the subscriptions?” My answers are: it doesn't have to be complicated, and I can prove it to you. And yes, we are all tired of subscriptions… except for the ones we love. The ones you will only cancel when so...
Writing Gets You Everything You Want - Proof!
March 21, 2024 10:00 - 17 minutes - 31.7 MBOn last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life. You may already be thinking, "But Ray, you're a writer...of course writing has been important in your career." The thing is, the proof I'm offering today has nothing to do with writing jobs. I wasn't hired to be a writer, but my writing is what got me hired, kept me working, got me promotions, and many other opportunities I would...
No Right Way To Do This
March 13, 2024 10:00 - 13 minutes - 26.2 MBThis week, I'm answering some of the most common questions I'm receiving from listeners, viewers, and readers. Since they keep coming up (some for many years), I feel that my answers will be helpful to more than just those who took the time to ask. If I missed anything (or Heaven forbid, you disagree), feel free to leave a comment, or reach out to [email protected]. Key Insights What do I do in this economy? This question doesn't always end with "economy"...It could be any numb...
Create for an Audience of One
February 12, 2024 11:00 - 17 minutes - 31.8 MBYou create content to build an audience...not the other way around! This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works. There are only two ingredients to this recipe: Do content that you're passionate about. Show Up. It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both. Key Insights You d...
Is 58 Too Late?
February 05, 2024 11:00 - 11 minutes - 23.1 MBI very often get some form of this question: "Is 58 too late to ____?" The number is arbitrary, and this line of questioning can go on and on... Am I too old? Am I too fat? Am I too thin? Am I too shy? Am I too...whatever. This week, I'm giving you my best answer to all of those questions. Key Insights Many people are asking if it's "too late" What is your purpose? Purpose drives persistenceRaving fans beat satisfied customers Build your personal brand based on who you r...
Poverty Is Spiritual Warfare
January 25, 2024 11:00 - 5 minutes - 14.9 MBMany Christians are culturally programmed to feel guilty about wealth, but is poverty God's plan for us? No! Today I propose that God wants you to prosper in all things that are good, including business (and I have the verses to prove it). We are engaged in a spiritual battle Poverty is spiritual warfare Read I Thessalonian's chapter 4, beginning with verse 9 "Brotherly Love" is a core concept of our faith Relationships based on love and unity create an environment where poverty ...
7 P's For Maximum Prosperity
January 11, 2024 11:00 - 5 minutes - 15 MBUh oh...January 1 has come and gone. Is it too late to make plans for a better New Year? Of course not. Regardless of how far along Earth may be in its journey around the sun, you are free to implement these 7 P's that will make for a more prosperous future. Prepare - physically, mentally, emotionally for the things you know are coming up in your life and in your business. You know what needs to be prepared, just do it. Propose - The more offers you make, the more money you make ...
Plan Your Year
December 31, 2023 23:00 - 5 minutes - 15.2 MBThis week I'm giving you a simple, 5-step process to help make 2024 the best year your business has ever had. Of course, I said "simple"...not easy. The toughest pill for most business owners to swallow is this: You probably need to stop doing 20-50% of what you're doing right now. In other words, take a look at 2023 and figure out what things gave you the least ROI. What things took the most of your resources and returned anything less than "worth it". That's the prep work...Listen ...
The Magic Word That Will Change Your Life
December 21, 2023 23:00 - 3 minutes - 12.9 MBIn this week's episode, I'm talking about a single, magic word that has the power to reduce your stress and give you more time to do the things that matter to you. What is this "Magic Word" ? "No" People seem to have no issue asking for our time, our attention, our money, etc. But for some reason, we often feel bad about saying no. It makes us feel like we're not doing our part, or being negative, or a bad person. "No" is just a response. It's neither good nor bad, but learning to u...
Why People Don't Change
December 14, 2023 11:00 - 6 minutes - 17.1 MBIt's almost that time of year... Time to declare big changes for 2024! And then abandon those declarations in a few short weeks. I'm not trying to be negative, but the reality is: It's hard to make significant changes in ourselves. Only 3% of people stick to their big resolutions. But why? That's what we'll take a look at in this week's episode. Change is possible...and it can be much easier than you think. Key Insights Change happens when the pain of not changing is grea...
PASTOR Masterclass
December 10, 2023 00:00 - 15 minutes - 28.6 MBThe P.A.S.T.O.R. Framework® is the formula I use to craft every piece of sales copy I write. It is also the most "borrowed" piece of knowledge that I've ever taught. I've seen it shared in countless blog posts, videos, and forums around the net (often without proper attribution, but that's okay...I guess). The thing is, to really use this formula effectively, you need to learn a little more than just what each letter of the acronym stands for. This week, I'm diving deeper into each step o...
Writer's Block!!??
November 22, 2023 11:00 - 8 minutes - 18.7 MBI have previously claimed that Writer's Block does not exist. That was true for me at least...until recently. What happened? How could my seemingly endless well of ideas and words suddenly run dry? This week I'm sharing the cause, and the cure. Key Insights Expressing my gratitude for you in this season of thanks Suddenly self-conscious Age is NOT a handicap in this arena. There is value in your wisdom Accept who you are and embrace your imperfections Be a source of po...
Your Shadow Brand
November 17, 2023 18:00 - 14 minutes - 27.7 MBBuilding your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it? Key Insights What's the best, must-have skill for creating cash flow and building wealth? AI has made it easier to build a business with less human help, but at a certain level you must start hiring people. The harder you ...
Tiny List Brings MASSIVE Profit - with Nick Pollard
November 06, 2023 04:00 - 39 minutes - 62.3 MB"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...They need to know the real you if you want to build a meaningful connection. (You know, the kind that brings in revenue for your business.) Your message must align with your brand. My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that. Nick and I will discuss his jo...
Be a Word-Nerd - The Psychology of Good Copywriting
October 29, 2023 16:00 - 21 minutes - 37.6 MBCheck out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to (as she puts it) "why people do stuff". Once you understand the psychology of your audience, the right words become obvious. And, of course, if you're a copywriter that can "connect", you can charge appropriately (6-figures in the case of the project we discussed), and are free to work from wherever. Molly's fascination with human behavior and psychology dr...
From Part-Time Copywriter to Empire Builder
October 18, 2023 16:00 - 28 minutes - 47.2 MBAmanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting. She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Because, as she puts it, "I just don't know how you sell otherwise." Key Insights Thank God for teachers Understanding the importance of fr...
From Zero Dollars to $300,000 in One Year
October 11, 2023 16:00 - 34 minutes - 54.8 MBMany entrepreneurs start their journey out of necessity. An unforeseen set of circumstances gives them the push, and then it's sink or swim. My guest this week was facing some major family and financial challenges. She fought through the fear and built a successful, 6-figure business in less than a year...That's a story worth paying attention to. Listen and learn from my conversation with Anita Anello. Key Insights Anita's career success and achievements left her feeling unfulfilled...
Using A.I. to Grow Your Business - with Matt Wolfe
September 20, 2023 16:59 - 38 minutes - 61.2 MBEver have that dream of waking up and finding that your most recent video got hundreds of thousands of views while you were sleeping? I have. I have yet to experience this personally, but that's exactly what happened to my guest, Matt Wolfe. In this conversation with Matt, we'll talk about his sudden boom (9 years after launching his channel) - What caused it? How have things changed? What opportunities has it made possible? Matt is a passionate student of A.I. and it shows in his vide...
The 1 High-Value Skill to Rule Them All
August 28, 2023 15:00 - 11 minutes - 23.5 MBI can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting. Feel free to try and convince me otherwise...but guess what skill you'll need to do that? Copywriting is fundamental to any business because it's how you communicate who you are and why people need you. Any transaction begins with communication, and the quality of that communication dictates everything that comes after. ...
From Words to Sales: Copywriting Tactics That Amplify Your Business and Foster Connections
August 22, 2023 17:00 - 19 minutes - 34.7 MBThis week we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, they're challenges, and how you can achieve success without sacrificing your marriage. I'll also tell you how you can learn the same fundamental sales system that we use for each and every product and service we sell (Product Launch ...
Content Marketing: How Much Is TOO Much
August 14, 2023 14:00 - 12 minutes - 25.2 MBA lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question...free of charge. Key Insights Giving away valuable content for free in content marketing can help build trust with potential customers and lead to future sal...
7 Reasons You Need A YouTube Podcast Now
July 27, 2023 20:00 - 10 minutes - 22.6 MBMy weekly podcast has been my #1 source for new clients since the beginning of my business. Why? Because it has helped me to build a connection with the right people. Listeners get a dose of my knowledge and personality and then decide whether they should move on, or stay for more. Those who aren't a fit for my style get naturally filtered out. So, the podcast doesn't just get me more clients - It gets me better clients...My right-fit clients. This week, we're talking about the golden...
From Unknown to Iconic: The Marketing Journey of Revel 77 Coffee
July 22, 2023 12:00 - 5 minutes - 15.1 MBIn this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or your reputation on social media. You must strive to be Iconic in your market. This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77. Key Insights The importance of stepping up your marketing game in the current economic reality and moving away from ugly marketing strateg...
Start Your 1-Person Business Now
July 14, 2023 22:00 - 20 minutes - 35.6 MBThis week, I'm laying some groundwork for an upcoming series about building your own 1-person business. A 1-person business isn't new territory for me - I ran a successful one for many years before I started building my team... BUT - The tools that are available now (specifically the AI-Powered ones) have made doing this on-your-own incredibly easy. You can now build your business by yourself, without neglecting every other aspect of your life...And it's AMAZING. Let's talk about what'...
Personal Brand: Are You More Than Your Niche?
July 06, 2023 10:00 - 14 minutes - 27.8 MBIn this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let’s find out. Key Points Defining your personal brand does not mean you have to stick to one specific niche. While services should be hyper-focused on a niche, personalities should be diverse. Ambi...
Copywriting Q&A With Ray
July 01, 2023 19:45 - 9 minutes - 21 MBThis week is another Q&A with Ray episode where I offer my answers to these questions: How do I get more people to open my emails? Can I use copywriting on social media without seeming sleazy? Are old-school sales pages dead? Those are some great questions, to which I believe I have some helpful answers. If you would like to win a free, signed copy of my new book, Read This Or Die: Persuading Yourself to a Better Life, check out the link below to get the code I mention in the po...
Change Your Thinking & Create Magic
June 22, 2023 20:00 - 18 minutes - 33.1 MBIn case you're not familiar with Lee Cockerell, here's a quick snippet from his bio: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which suppo...
The AI-Powered Secrets of a Million-Dollar Copywriter
June 07, 2023 22:00 - 16 minutes - 30.8 MBIn this Episode of the Ray Edwards Show, I'm going to show you exactly how I'm using AI every week in my workflow. How I am using AI in my business to make more money with less work, and produce better copy (meaning copy that converts better). And how you can do the same thing. This episode is specifically made for business owners who want to write copy for their own business. Even if your business is a copywriting business – there is plenty of opportunity for all of us. These are the day...
Connecting to the Pain
May 31, 2023 16:30 - 26 minutes - 44.3 MBI was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die. 00:00 Intro 00:43 Nerves 01:48 Ray's Unique Selling Position 03:15 What's something unique that you've written copy for? 04:58 Where do people fall short in the copywriting process? 07:23 The importance of storytelling 09:38 "Well,...
How to Spill Your Guts: A Conversation With My Collaborator
May 22, 2023 22:30 - 42 minutes - 65.7 MBThis week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process. [00:00] Intro - A Face For Radio [03:50] Getting familiar with your own book [07:15] Where is your Vulnerability-Meter? [10:59] Describe our working relationship? [12:08] Am I your first? [14:56] What do you want the reader to get from this book? [15:43] Wakeup call from my wife... [17:00] How real change ha...
Rebuilding Life from Rock Bottom
May 19, 2023 22:00 - 1 hour - 109 MBI was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die. Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get through. However, I felt that it encapsulated the message of the book so well, I asked for Cliff's permission to use the audio on my own show. My sincere thanks to Cliff Ravenscraft (a.k.a. The Mindset Answer Man) for making this episode possible. If you're not familiar wit...
A Glimpse Behind The Scenes
May 13, 2023 23:00 - 6 minutes - 17.3 MBThis episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less polished podcast of my own. I hope to gauge my audience's interest in such a thing based on feedback from this episode...then proceed as planned regardless of the results. Have a comment to share about this idea? See the contact info near the bottom of this post. Links ...
How to Upgrade Your Clients
April 24, 2023 10:00 - 5 minutes - 15 MBThis week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients? The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright rude to you and your team. How do you avoid them? Even more to the point: How do you get the kind of clients you actually want? [00:00] How do I upgrade my clients? [00:46] You're not going to like this answer, but... [01:48] My $5,000 problem [03:08] What your company avat...
How Much Is Too Much?
April 17, 2023 10:00 - 9 minutes - 21.3 MBHow much "Authenticity" is too much? How much of your personal life should you share with your clients or followers? The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode. [00:00] How much is too much? [00:23] Are you business deals transactional? [00:50] Or are they relational? [01:47] A real dilema [02:48] Here's the difference [03:40] My advice: Charge more, Work less [04:14] You set a higher price, AND... [05:...
I Am Quitting This
April 11, 2023 10:00 - 7 minutes - 18.3 MBA friend of mine recently gave me a not-so-subtle reminder that I am blessed to have a schedule full of things that I have chosen to do. She did this on the heels of me explaining to her how busy I was... "I have to spend 3 days in a studio recording my audio book, I've got to prepare for two upcoming workshops, I have to fly to Orlando for a mastermind meeting," and so on. She reminded me that I was complaining about things that many people are praying for. I am blessed to have a publ...
Will ChatGPT Spell the End for Copywriters?
April 04, 2023 20:00 - 13 minutes - 26 MBYou might be thinking, "Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.?" I still believe A.I. is an incredible tool - And yes, I'm very pleased with my company's A.I. software - BUT, as I said when I first started in this business, you must be more than just a copywriter. That was true then, but now...it's absolutely critical. If you're counting on copywriting alone, you're not only eligible for a quick repl...
I Need Your Help - "Read This or Die"
April 03, 2023 01:15 - 7 minutes - 18 MBI'm humbly and blatantly asking for your help in promoting my new book, Read This or Die. This week's podcast explains why I'm so passionate about the book, how it helped save my life, and why I believe it will help others who are searching for answers to seemingly insurmountable problems. [00:00] What is my new book? [01:51] Am I cured? [02:41] What's in it for the reader? [03:11] Preorder and get the course [03:44] More than a million views [04:33] Why I'm asking for help [05:1...
The Copywriting Job That Saved My Life
March 24, 2023 16:00 - 9 minutes - 20.9 MBMy Parkinson's symptoms are not something I can hide. I can't keep them under control just because I'm in public, or on a Zoom meeting, or on a stage...They are something I share with everyone I meet, whether I want to or not. But my diagnosis was the genesis of other struggles. The kind that can be hidden. Struggles we feel we must endure alone; perhaps because we've convinced ourselves that no one else will care, or understand...or because we're ashamed, or sometimes because we don't re...
Destiny Calling
March 19, 2023 05:00 - 6 minutes - 17.3 MBMost people are stuck in "The Loop" because somehow they think they’re going to get a different result in their life by doing the same thing they’ve been doing, only doing it harder and faster. The Loop gives no rewards for effort. No matter how hard you work at it, you always end up back at the same place. You only break out of The Loop by making intensely different decisions. By taking a completely different path. That's the message of this week's podcast Getting out of The Loop requi...
Earn 200x More Money Per Client as a Copywriter
March 11, 2023 11:00 - 33 minutes - 54 MBThe latest earnings statistics still show an obvious gender bias in Corporate America, but why do we so often see this same phenomenon in the entrepreneurial space? How can women, running their own businesses and setting their own rates, be getting paid less than their male counterparts? That's one of the big questions I had for this week's guest, Dawn Apuan. She is a successful entrepreneur who does amazing work, and charges accordingly. Tune in as we explore the costly practice of un...
How I Work as a Million-Dollar Writer
March 03, 2023 23:30 - 47 minutes - 72.4 MBFor those who have wondered, this post will explain what I work on and how I function as a “million-dollar writer.” It is my hope this will stimulate you into taking the required steps to earn significantly more income than you do now. After I spell out how I manage to create a million dollars in revenue, I'll give you a simple 3-step roadmap to increase your own income. (By the way, even though I am describing the life of a writer, virtually all of what I'm about to share will work for a...
The Stand-Up Comic's Secret To Great Copy
February 28, 2023 17:00 - 28 minutes - 47.4 MBKevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients. There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at both.
How To Grow Your List Without Ads
February 22, 2023 20:00 - 9 minutes - 21.4 MBIs it necessary to drop a bunch of cash on social media ads in order to get targeted names on your list? Absolutely not. Buying ads isn't as complicated as some would lead you to believe. In fact, I may even offer some guidance on how to do it the right way in a future episode, but I think it's wise to start with the resources you already have at your disposal; specifically, your website. This week, I want to clearly define the purpose of your website, the purpose of your list, AND ho...
Mind Your Mindset - With Megan Hyatt Miller
February 13, 2023 20:00 - 31 minutes - 52.1 MBMegan Hyatt Miller is coauthor of the book, Mind Your Mindset, which she wrote with her father, Michael Hyatt. She is also the President and CEO of Full Focus. Megan is a perfect example of balancing business success with a successful personal life. It's seemingly a rare story - But, does it have to be? Listen to find out how to retrain your narrator, overcome the fears that are holding you back, and maintain a healthy margin between your business and personal life. [00:00] Intro - W...
These 7 Questions Built A Million Dollar Empire
February 10, 2023 20:00 - 39 minutes - 63.3 MBI've got 7 questions that every entrepreneur, every content creator, every personal brand, every business that does business on the internet, must be able to answer in order to succeed. And I'm no exception. I want you to understand how things have changed, and how my company has responded to meet those changes head on (and why YOU should, too). I felt this information was urgent enough to warrant a special, bonus episode for this week. [00:00] Intro (this may be a mistake) [01:27]...
Questions From Your Future
February 07, 2023 18:00 - 30 minutes - 50.5 MB"If I only knew then what I know now." Who hasn't had that thought? Since time travel is not yet an option, this week we'll examine something more practical: What would your future self be asking you now? In this episode, I have 5 questions that can help you become the future self you want to be. [00:00] Intro [00:17] If you could go back in time to talk to your younger self, what would you say? [02:04] Discipline is Destiny (Ryan Holiday) [02:53] If we know what to do, why don't...
Overcoming "The Resistance"
February 04, 2023 22:00 - 14 minutes - 28.8 MBLearn how to overcome "The Resistance" - The things that are slowing your productivity, raising your anxiety, and ruining your carefully crafted work plan. Three simple, life-changing steps are waiting for you in this week's episode. [00:00] - What do I mean by "the resistance" (friction) [01:52] - Eliminate Self-Created Resistance [06:37] - Permission Based Resistance [11:16] - Externally Produced Resistance Links TextExpander - If you have to type it more than once, templati...