#4 The right questions to ask your target market | Joseph Anderson

Raw & Real

English - November 19, 2019 05:00 - 28 minutes - 39.7 MB - ★★★★★ - 8 ratings
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Previous Episode: #3 How to find the right story for your customers | Tegan Spinner

Next Episode: #5 How to conquer fear and overcome mental obstacles | Chris Hayes

Joseph Anderson started his first company, Chisel in 2011, which initially was as a social network platform and pivoted to a content creation tool that could be used to put quotes on images. After working on it for 3 years, he decided to stop and focus on something else. Then in 2017 the idea for MightyScout was born, a tool for digital marketers that finds and tracks brand-relevant Instagram influencers.

What to expect from the whole interview

- Why his first company failed and the learnings he took away from that experience

- How the idea came up for his current company, MightyScout

- What questions to ask when embracing yourself in a new market

- How Joe managed to generate demand for his product

- What does the future hold for influencer marketing

Contact :

Twitter: @Anderson760

Blog: Yoshyosh.com