While pursuing her Master's degree, Jacqueline van den Ende founded her first company, De Kleine Consultant, a non-profit, student-run strategic consultancy. After graduation, she joined the private equity company HAL Investments and stayed there for 3 years until she was approached by Rocket internet in 2013 to start as a real estate investment platform, Lamudi, in the Philippines. She managed to create the leading online real estate website in the region, with over 90,00 properties, 1,500 brokers and developers. Later she started working as the CEO of TrueMoney - a fintech scale-up with a mission to enable access to affordable financial services and there she learned a lot of important lessons on how to be a good leader. Since 2019 she is back in the Netherlands and working as a partner at Peak Capital, a European venture capital fund, that is focused on fast-growing early-stage marketplace, data, and SaaS companies.  



What we talk about 🤔:  

[1:13] Jacquelines entrepreneurial spirit

[3:08] How the Kleine Consultant grew

[4:20] Why she stayed at a job that wasn’t her passion for 3 years  

[8:40] What to do if you are unhappy in your job  

[9:50] Struggles while starting a real estate platform in the Philipines

[14:24] The turning point  

[16:36] Mental strength through hard times as a leader  

[20:03] How to become a better leader  

[23:47] Experiences of being an investor as a woman

[25:45] Perspective of a former entrepreneur on investment

[30:10] The difference in start-ups that a VC decides to fund and doesn’t  

[32:03] Mistakes and no-goes when approaching a venture capitalist

[33:20] Duration of the funding process  

[35:30] What if an investor wants to grow faster than an entrepreneur

[38:12] Key takeaway   



Contact 📝:  

LinkedIn: https://www.linkedin.com/in/jlvdende/

E-Mail: [email protected]  



Resources mentioned:

Brene Brown - Dare to Lead

Marty Brounstein - Coaching and Mentoring For Dummies  



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