#10 Why understanding people is the primary skill you need in life | Beirem Ben Barrah

Beirem Ben Barrah is the co-founder of Neurofied, a Brain & Behavior Academy for professionals that aims to bridge the gap between business and science. Together with his co-founder Dr. Evert Semeijn and a team of psychologists Beirem finds the most insightful theories and turns them into simple and practical frameworks, tools and processes that anyone can use.



What we talk about 🤔:  

[1:29] Insights that pushed Beirem to become an entrepreneur

[2:21] Mistakes and learnings from his first companies

[4:51] Mindset he had when he started his first business

[7:08] How Beirem started Neurofied without a background in psychology

[10:26] How he convinces companies to become clients   

[13:20] System 1 and 2 of the brain

[15:35] How to give negative feedback

[21:43] When to trust intuition

[28:08] Factors that influence our decision-making

[30:53] Biases that affect Beirem personally

[34:58] Most common biases for entrepreneurs  

[37:59] Neuroscientific facts that companies can implement to boost sales & growth

[44:50] Mental hacks to get through hard times

[48:38] Psychological realization that impacted Beirem's life

[53:16] Resources and recommendations in the field of neuroscience

[55:43] Key takeaway  



Contact 📝:  

Linkedin: https://www.linkedin.com/in/beirem/

Website: https://neurofied.com  



Resources mentioned:  The Tim Ferriss Show