The Secrets to Organic Growth on Instagram: How to Create Authentic & Beautiful Social Media for Your Brand Part II

Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging

English - May 08, 2018 01:31 - 35 minutes - 33.4 MB - ★★★★★ - 404 ratings
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Previous Episode: Take the Anxiety Out of Instagram: How to Create Authentic & Beautiful Social Media for Your Brand Part I

Next Episode: Scaling Your Creative Business Without Abandoning Your Values – with Elizabeth Pape

Instagram is a place to socialize and serve, not sell. So, if you want to grow a following organically on the platform, it is important to focus on your audience: Make decisions around what you hope to contribute to your dream clients first—and then provide a whole lot of value.

Once you know your tribe and what you want to offer them, it’s time to purposefully design your feed to attract said audience. But what makes a beautiful feed beautiful? How do you choose a color story? (What is a color story?) Should your photos all be taken from the same angle? How do you write captions that promote engagement? And when is the best time to post?

Today, I’m giving you a crash course in everything Instagram, starting with the WHY. I walk you through the elements of visual style, content strategy, and the visual rules you need to know—before you can break them! I offer advice on converting followers into clients and leveraging captions to build trust. Listen in for my secrets to organic growth and learn why follower quality is much more important than quantity.

What You Will Learn

How to determine your social media WHY

Intersection of passions, talents, skill and values Brings value to lives of others

How to establish your dream clients/customers

The importance of a developing a consistent content strategy

How to make decisions around visual style for your Instagram feed

Beth’s visual ‘rules’ for Instagram

How to choose an easy, recognizable name for your account

How to select a profile image for Instagram

Why your Instagram bio should be about the customer, not you

How being honest about your humanity builds trust

The benefit of including a call-to-action in your captions