There are introverts, there are extroverts, and then there are webtroverts—those of us who embody our most comfortable selves on the internet. For Sara Tasker, the web has allowed her to control her anxieties, develop relationships, and establish a thriving business that she can run from her phone in bed, with or without pants.

Sara is a writer-photographer turned social media coach and host of the Hashtag Authentic podcast. She left her day job with the NHS three years ago to turn her internet passion into a business, and today her work revolves around helping other creatives tell their own stories online. Sara recently won Content of the Year in the Cosmopolitan Influencer Awards and earned runner-up honors for Natwest’s Creative Entrepreneur of the Year Award. Her work has appeared in The Guardian, Buzzfeed, and Mother & Baby, among many other publications.

Today, Sara joins me explain her initial interest in Instagram as a creative outlet and how it evolved to become a multiple six-figure coaching business. We discuss the misconceptions about what it means to be a social media influencer, and she shares a brilliant way to reframe the common fear around succeeding in a saturated market. Sara offers her advice on marketing your business through a mailing list and building a social media following in today’s online climate. Listen in for real talk on overcoming the guilt of making money and learn the value in viewing your business as an entity separate from yourself.

What You Will Learn

How Sara’s business evolved to include podcasting and coaching

Sara’s initial interest in Instagram as a creative outlet

How Sara made the decision to become an entrepreneur

Sara’s insight on receiving freebies vs. payment for your work

How extensive experience as an influencer adds value

Sara’s take on competition vs. community in the Instagram space

Sara’s pause-and-consider approach to dealing with negativity online

How Sara translates her popularity on Instagram into revenue

Why Sara considers herself to be a ‘webtrovert’

How to market your business through a mailing list

Sara’s holistic social media marketing strategy

Sara’s advice around building a social media following today

How to see your business as an entity separate from yourself

How Sara overcame the guilt of making money

How Sara prices her offerings based on hours and experience

Why Sara struggles with guilt around maintaining work-life balance

Connect with Sara

Sara’s Website

Sara on Instagram

Sara on Pinterest

Sara on Twitter

Sara on YouTube

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email [email protected]

Resources Mentioned

The Instaretreat

Bloom & Grow

Hashtag Authentic

Hashtag Authentic: Be Your Best Creative Self Via Your Instagram Online Presence by Sara Tasker

Gleam Futures

MailChimp

You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sicero

You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sicero

Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead by Tara Mohr

Tara Mohr’s Website

Tonic Site Shop

Showit

Twitter Mentions