The Ups & Downs of Building a Brand in the Dance Music Space w/ EDM Maniac's Founder Devin Lezama #210

Rave Culture Cast

English - January 19, 2024 20:32 - 1 hour - 57.6 MB - ★★★★★ - 142 ratings
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Previous Episode: Ophelia Record's Ben Yi on Evolving the Label, Stage Takeovers and Tips for Upcoming Artists #209

Next Episode: Lizzy Jane on Her "Authentic" Era, Hybrid DJ Sets & Her Debut EP 'IGNITE' Ep.211

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EDM Maniac has become one of the most notable media brands in the dance music industry with hundreds of thousands of followers on social media, a full editorial team and network of creators who have helped this digital publication explode since 2012.

Between their live event coverage, infamous festival report card, new sub verticals in food and travel and relatable video content, they've become a fan favorite for dance music enthusiasts looking to learn more about the scene! EDM Maniac's founder Devin Lezama joins me to share their origin story, how he navigated an ever changing social landscape and plans for EDMM's expansion in 2024!

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TIMESTAMPS:
0:00 Intro
2:30 Loop Earplugs
3:55 Amnesty Bin
5:45 Devin's intro
8:00 Devin's experience in IT & film school
11:10 The birth of EDM Maniac
14:00 How Devin got into dance music
15:30 Challenges Devin faced in growing EDMM
20:12 Navigating social media & content changes as a digital brand
25:30 How to get involved with EDMM
28:13 EDMM launching travel & food verticals
35:34 Festival report cards
40:16 What festivals get it right
45:55 Devin's craziest travel experiences
52:32 Similarities & differences between rave cultures
57:46 2024 goals for EDMM

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