Raj Shamani's Figuring Out artwork

Building 250+ crore business in competitive market | Ft. Founders of SUGAR Cosmetics

Raj Shamani's Figuring Out

Hindi - December 02, 2021 18:30 - 1 hour - 48 MB - ★★★★★ - 1 rating
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In this podcast-

    How B-School can help in the entrepreneurship journey?How to figure out what your passion is?How human insights can help you decide which business to go ahead with?How can one get out of that mentality of self-doubt so that they dream big?
  1. What is the concept of Sunk Cost?

  2. How can we build a mentality that helps us be patient in achieving success in the long run?

  3. What is the power of consistency and how it can help one in life?

  4. How can gamification help a startup to build?


Timestamps

00:00 Intro
02:02 Why you should never do BOGO
06:58 Benefits of MBA
15:19 What to do after B-School?
17:36 How to start to make it big in life?
19:47 How did they start dating?
24:48 How to decide your business model?
31:25 Why did their first startup fail?
32:38 Looking at the bigger picture
34:39 Sunk Cost Explained
36:46 Why should you complete rather than compete?
44:43 What was completion for them in the beginning?
49:00 Why did they start?
55:52 Gamification Explained
01:02:47 Guess the Price Game



In this episode of Figuring Out, Raj talks with Co-founders of SUGAR Cosmetics, Vineeta Singh and Kaushik Mukherjee.


From starting fresh and making a huge breakthrough in the Indian cosmetic market, Vineeta and Kaushik have several lessons to share for budding entrepreneurs.


Vineeta Singh is the Co-founder & CEO of SUGAR Cosmetics. She is a mother of two boys under 10 and an alumnus of IIT Madras and IIM Ahmedabad. She is a role model for many of her millennial customers today


Kaushik Mukherjee is the Co-founder & COO of SUGAR Cosmetics. He is a TEDx Speaker and alumnus of BITS Pilani and IIM Ahmedabad. He is also an Ironman triathlete and marathoner.


SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles. Scaled from INR 0 to 100+ Crores in turnover within 4 years and currently available online and 1000+ retail outlets.


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