0228: Blazy Susan | Will Breakell
MJBulls: Cannabis investing and cannabis fundraising
English - August 06, 2020 03:01 - 10 minutes - 9.59 MB - ★★★★★ - 23 ratingsEntrepreneurship Business Investing cannabis entrepreneur investing investments marijuana pot weed Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 0227: Using Data to Raise Capital | Garvis Toler
Next Episode: 0229: Quicksilver | Dr. Christopher Slade
Creating a new category within an established sector.
Rolling papers are a commodity, they haven't changed and there is no real differentiator. Identifying this opportunity Blazy Susan CEO Will Breakell filled the void with a premium PINK rolling paper. By immediately appealing to women he quickly carved out a niche in this previous impenetrable product sector. He joins Dan Humiston to talk about raising capital to expand their distribution foothold with more products.