Raising a Business Podcast
42 episodes - English - Latest episode: 5 months ago -This is a place where we will discuss what it is like to Raise a Business. We are here to share ways to grow your business, level up, market, pivot and fail forward. We want to share our challenges, triumphs and perspectives that we’ve had along the way. We will bring in experts that are really good at what they do to hear their stories. We are business owners trying to build something amazing, as a husband and wife team, as people strengthening relationships and growing as human beings. Because every business owner has a story!
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Episodes
RAB 042 Back in Action: Rekindling Your Hustle
November 30, 2023 17:00 - 27 minutes - 19.1 MBWelcome to a fresh episode of 'Back in Action: Rekindling Your Hustle.' As the seasons shift, it's the perfect moment to re-evaluate your routines, refine your goals, and set your sights on the final two months of the year, looking towards the new year. Join us as we unpack practical advice to rekindle your motivation and productivity, helping you make the most of this season of change. In this episode, we'll be sharing valuable tips on how to get your hustle back in full swing now that t...
RAB 041 A Twist on the Traditional Marketing Formula
July 24, 2023 13:00 - 54 minutes - 37.7 MBThis is a good one! Don’t skip this one. We talk about the traditional for 4 Ps of marketing and our thoughts around how to create exciting marketing for your business. Crafting stories for your business is such an amazing way to get started. Listen to hear our thoughts, we go deep! Think Small https://en.wikipedia.org/wiki/Think_Small Ugly ad https://www.etsy.com/ca/listing/199206409/vw-beetle-car-print-1968-original GoRVing https://www.youtube.com/watch?v=jjmONmwmZDg VW Commercials htt...
RAB 040 Focus and Longevity in Business
July 18, 2023 16:00 - 34 minutes - 24.1 MBOnce you make it past the first few years of business how do you keep it exciting and successful for the years ahead? In this episode we share some thoughts on giving your business the best shot at longevity and continued success.
RAB 039 - How To Create Memorable Web Experiences
June 05, 2023 16:00 - 27 minutes - 18.9 MBIn this episode we talk about how to create memorable web experiences. Knowing what makes people tick, how your website can engage with them is critical. Experience based branding is what we are all seeking and we go through four things that can help create those memorable websites. What ideas do you have to add to this topic?
RAB 038 - A Tribute to Pets in Our Business Life
May 30, 2023 16:00 - 28 minutes - 19.4 MBIn this episode we talk about our dog, Blue, passing away and what pets mean to us all in our business life. When we can work, live and build a business with our pets around us there are many benefits to living this way. Blue was our sidekick in all things in our life and we will miss her, always.
RAB 037 - 7 Website Mistakes to Avoid
March 07, 2023 21:00 - 39 minutes - 26.9 MBIn this episode we talk about 7 website mistakes we commonly see people make and how to avoid them. Next time you are updating or revamping your website make sure you avoid these 7 things and put them into action for your business so that you can create the best possible experience for potential customers on your website.
RAB 036 Bits and Bites - Your Business Bible
February 28, 2023 17:00 - 38 minutes - 26.2 MBIn this episode we talk about all the bits and bites you need to gather and map out to create a business bible. This is something that needs to be documented for your own sanity and for onboarding others. Don’t waste another day wondering where all of this information is. Let us help you get started.
RAB 035 Does Your Brand Have Soul?
February 08, 2023 22:00 - 37 minutes - 26.1 MBIn this episode we talk about something deep – does your brand have soul? How do you think about soul for your brand and how can you work on that. Creating a multi-dimensional, interesting and well-crafted brand will allow you to connect with your customer and your community in a way you might not have thought about before.
RAB 034 - Find the right Target Audience for your Business
December 15, 2022 20:00 - 34 minutes - 24 MBIn this episode we dive into developing your avatars for your business. What do you need to do to find the right target audience for your business. We explain what data to collect and how to turn that into a money-making persona that will help you make decisions for your marketing. Taking the time to get this step right will save you advertising money and make you more in the long run.
RAB 033 Thoughts on Leadership & Culture Building
November 15, 2022 12:00 - 43 minutes - 29.8 MBIn this episode we talk leadership. We are all leaders in our company and leaders for our vision, but what is leadership and how can we be better leaders? It’s a learned skill just like anything else and we wanted to share our thoughts on leadership and culture building.
RAB 032 - Set Your Business Apart – Develop Your Value Proposition
October 21, 2022 15:00 - 33 minutes - 23.2 MBIn this episode we share one idea to set your business apart – develop your value proposition. Also known as a unique selling proposition this episode will walk you through how to dig into yours further, what to consider and an example of a company that is doing it right. What is your value proposition?
RAB 031 Productivity Apps that will save you time
September 15, 2022 12:00 - 37 minutes - 25.6 MBIn this episode we share a few of our favourite productivity apps and programs that save our time and sanity. With there being a million and one options out there it’s nice to have a few things narrowed down for what might work best.
RAB 030 What You Need to Know About Your SEO
April 25, 2022 16:00 - 57 minutes - 39.2 MBIn this episode talk in depth about what you need to know about your SEO for your website and business. There are four buckets to think about and focus on. Having a solid foundation for your SEO is what will set you up for growth and being found when and where you need to be. Listen and let us know which bucket you would like more information on and we will dig deeper into that on a later episode.
RAB 029 Five tips to take your website from good to great
April 06, 2022 16:00 - 44 minutes - 30.5 MBIn this episode give you 5 simple tips to take your website from good to great. Details on where to focus your time and money to elevate your business to the next level. We also created this article for your reference to learn more or see a summary of the tips. Read more
RAB 028 Whats in a name and how we named our company
April 27, 2021 19:00 - 41 minutes - 28.2 MBIn this episode we talk about what’s in a name. Details for how to name a product or company, and the origin story of how we named our business – Switchback Creative.
RAB 027 Social media tips + lots of other helpful ideas
April 21, 2021 18:00 - 51 minutes - 35.4 MBIn this episode we talk about social media and talk about some different ideas on how to utilize this love/hate tool to grow your business.
RAB 026 Why does having a brand style guide matter?
April 07, 2021 12:00 - 50 minutes - 34.6 MBIn this episode of Raising a Business we dig into Brand Styleguides: what it is, why you need one and how to enhance yours if you have one or not.
RAB 025 Things to make your website faster
March 24, 2021 16:00 - 48 minutes - 33.5 MBIn this episode of Raising a Business, we talk about 7 great ways to make your website run faster. Simple things that will make a world of difference to your ranking and user experience.
RAB 024 Alright stop, collaborate & listen!
March 17, 2021 14:00 - 34 minutes - 23.9 MBAlright stop, collaborate and listen – this week we talk about collaborations of course. It’s an easy idea to understand and a hard idea to execute on. We go through why it will help your business grow and brainstorm ideas for making it happen.
RAB 023 Four pillars to health and wellness
March 10, 2021 15:00 - 55 minutes - 37.8 MBThis episode of Raising a Business is all about wellness. We share our 4 pillars of health and wellness that keep us sane (mostly). The 4th one is unexpected and fun - can you relate?
RAB 022 Proposal writing and pitching to clients
March 03, 2021 14:00 - 46 minutes - 31.6 MBThis week in the podcast we are talking about proposal writing and pitching to clients. It’s a skill we all need: drafting quotes and proposals to gain new work. Why not make yours 10% better and push yourself outside of the box?
RAB 021 Do you have a truly inspiring mantra?
February 24, 2021 14:00 - 36 minutes - 25.3 MBIn this episode of raising a business we explain Mantras. Why do mantras matter and why you should create a really inspiring one.
RAB 020 Always be learning, and don't ever stop
February 17, 2021 15:00 - 47 minutes - 32.4 MBIn this episode of the Raising a Business Podcast we talk about the idea of always be learning. Why we should never stop learning and why it's so good for us.
RAB 019 The non-marketing plan, plan sure to make you grow
February 10, 2021 16:00 - 32 minutes - 22 MBIn this episode we discuss 1 specific idea for creating a non-marketing plan-plan sure to make you grow. Don’t start with the tool or platform, start with the product. We have 4 specific questions to get you started.
RAB 018 Website trends and buzz words to know in 2021
February 03, 2021 14:00 - 44 minutes - 30.6 MBIn this episode of the Raising a Business Podcast we go through a list of website trends and buzz words that we think you should know in 2021; things like progressive web apps and animations.
RAB 017 Email stress and how to manage it better
January 28, 2021 04:00 - 48 minutes - 33.1 MBIn this episode of the Raising a Business Podcast we talk about how stressful email can be and how to manage it better. You can make it efficient, and less time consuming. We have some great ideas on how to make it less stressful.
RAB 016 Cash Flow what to consider and how to manage it
January 20, 2021 16:00 - 48 minutes - 33.2 MBIn this episode of the Raising a Business Podcast we talk about cash flow. What to consider, how to manage it and why it’s so important.
RAB 015 Things we wish we knew when starting a business
January 14, 2021 03:00 - 33 minutes - 22.7 MBIn this episode of the Raising a Business Podcast we talk about the key things we wish we knew when starting our business. These take-a-ways can save you grief.
RAB 014 What 2020 taught us: the good stuff
January 06, 2021 13:00 - 32 minutes - 22.4 MBIn this episode of the Raising a Business Podcast we talk about what we learnt from the crazy year that was 2020: the good stuff. There are always upsides!
RAB 013 How to work with your spouse & survive loving it
December 16, 2020 13:00 - 45 minutes - 31 MBOn this episode of the Raising A Business Podcast we have fun talking about how to work with your spouse and survive. It's a fun one, so have a listen.
RAB 012 Learn to say no, so you can say "Hell Yeah" instead
December 09, 2020 20:00 - 41 minutes - 28.6 MBIn this episode of Raising a Business Podcast we talk about how to say no so that you can say hell yeah to the important things. It isn’t easy to turn down all the opportunities that come your way but sometimes you need to - to make room for better.
RAB 011 Giving back: why it's so important for your business
December 02, 2020 13:00 - 35 minutes - 24.3 MBIn this episode of the Raising a Business Podcast we talk about Giving Back and why it matters for your business. This isn’t about donating to a charity once a year, but rather building a culture of doing good and making a profit. We have ideas, examples and ways you can think differently about how you can do good in your community.
RAB 010 Why did we start this business
November 25, 2020 13:00 - 39 minutes - 27.2 MBIn this episode of the Raising a Business Podcast we talk about why we started our business. Why does anyone start a business and what is your inspiration for starting, or to keep going for that matter?
RAB 009 What makes a good website vs. a great website - part 2
November 18, 2020 13:00 - 37 minutes - 25.9 MBThis episode of Raising a Business Podcast we talk about design consistency, a great call to action, lead funnels and why great photography all matters for taking your website from good to great! There are some key things to put into action when elevating your business.
RAB 008 What makes a good website vs. a great website - part 1
November 13, 2020 01:00 - 57 minutes - 39.5 MBThis episode of Raising a Business Podcast we talk in technical terms about what makes a good website great! There are some key things to think about when trying to elevate your website and raise your business. We have seen these things over and over again that people are confused about and miss doing and it hurts the performance of their website. There were so many thoughts we wanted to share that we divided this episode into two parts. Here is part one for you to have a listen to.
RAB 007 Branding, what people say when you aren't in the room.
November 04, 2020 13:00 - 51 minutes - 35.1 MBThis episode of the Raising a Business Podcast we talk in-depth about branding. It’s what people say about your brand when you aren’t in the room. How do you craft those stories, create culture that sticks and build a brand around experiences. So many tangible ideas and applications in this episode, check it out.
RAB 006 Goal Setting: breaking it down & making plans
October 28, 2020 12:00 - 38 minutes - 26.5 MBThis episode of the Raising A Business podcast we break down goal setting and how to make plans that will grow your business and make you feel successful and purposeful. Making plans for the future is what will make your business thrive.
RAB 005 Tips & tools for working remotely & staying sane
October 21, 2020 10:00 - 38 minutes - 26.1 MBThis episode of Raising a Business Podcast, Suzy and Trevor talk about working remotely. Adapting to the world we live in now when it comes to using tools that make your work life better.
RAB 004 Time management, eating frogs & other timely things
October 15, 2020 14:00 - 30 minutes - 20.8 MBA this weeks episode Suzy and Trevor discuss time management and strategies they use to get stuff done. They go over getting the toughest task done first, eating the frog, so you can have a more productive day.
RAB 003 We quit our day jobs and went all in
October 12, 2020 07:00 - 37 minutes - 25.5 MBIn this episode of the Raising a Business Podcast, Suzy and Trevor tell the story of when they had to make the tough decision to go all in on their business and quite their day jobs. While telling this story they will give advice on what helped them make this decision easier and gave them the best change on succeeding in Raising a Business.
RAB 002 Why is Storytelling So Important
October 08, 2020 18:00 - 28 minutes - 19.4 MBIn this episode of Raising a Business Podcast, Suzy and Trevor discuss Storytelling and why is it so important for your business. Suzy will give advice on how to start crafting your story and how to make your clients the hero that story, because everyone has a story.
RAB 001 - Introduction & What to Expect
October 08, 2020 00:00 - 1 minute - 1.28 MBThis is a place where we will discuss what it is like to Raise a Business. We are here to share ways to grow your business, level up, market, pivot and fail forward. We want to share our challenges, triumphs and perspectives that we’ve had along the way. We will bring in experts that are really good at what they do to hear their stories. We are business owners trying to build something amazing, as a husband and wife team, as people strengthening relationships and growing as human beings. Bec...