Ditch Traditional Networking Events; Start Un-Networking Instead—An Interview with Derek Coburn

You know all of those conferences, trade shows, and industry events where you're supposed to network and meet potential new clients? You should probably skip those and instead create your own "un-networking" group where you connect clients and become an extension of your clients' business development team. Not only will you help your clients, but you will get more business in return, says Derek Coburn, author of Networking Is Not Working.