Sonia Simone on the Productive Insights Podcast

On this episode of Elsewhere, Sonia Simone chats with Ash Roy on the Productive Insights Podcast about what it means to be a prolific content marketer. In Part One of the show, Sonia and Ash discuss: Understanding your audience and their needs Content marketing’s role in today’s sale cycle When and why to use guest... Listen to episode

On this episode of Elsewhere, Sonia Simone chats with Ash Roy on the Productive Insights Podcast about what it means to be a prolific content marketer.

In Part One of the show, Sonia and Ash discuss:

Understanding your audience and their needs
Content marketing’s role in today’s sale cycle
When and why to use guest posts
Developing your specific content marketing strategy

Listen to Rainmaker.FM Elsewhere below ...

Part One of Sonia and Ash s original conversation on Productive Insights
Part Two of Sonia and Ash s original conversation on Productive Insights
Sonia Simone on Twitter
Ash Roy on Twitter