Televisionation: VIZIO’s Mike O’Donnell

Televisionation

English - June 21, 2020 15:29 - 27 minutes - 24.8 MB - ★★★★★ - 7 ratings
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TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Mike O’Donnell, SVP of Platform Business at television manufacturer, VIZIO.

Among other things, O’Donnell discusses VIZIO’s new advertising business unit, VIZIO Ads, and the strategy behind its launch; describes viewing trends the company is seeing on its devices, including emerging shifts in consumption patterns; casts light on how advertisers and programmers are making increasing use of viewing data; and shares his thoughts on the future of the TV ad business in general.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

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