Televisionation: VAB President and CEO, Sean Cunningham, on Audience Measurement
Televisionation
English - March 06, 2022 20:51 - 42 minutes - 39 MB - ★★★★★ - 7 ratingsNews Commentary News Tech News entrepreneurship finance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Televisionation Friday NPR Chief Marketing Officer, Michael Smith
This episode features VAB President and CEO, Sean Cunningham. He discusses the organization’s criticisms of Nielsen’s audience-measurement methodology and why it believes there is a “crisis in confidence” in panel science; explains why VAB is calling for “an open system, trustworthy partners, transparency, verification, disclosure, competition, [and] innovation;” and outlines the organization’s goals for the coming year, and how it views viewer privacy concerns, new regulatory efforts and more.