Televisionation: Randa Minkarah, Co-Founder and COO of Resonance AI

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.

This episode features Randa Minkarah, Co-Founder and COO of Resonance AI, a company that offers an AI-powered platform which is designed to provide insights into why video content (including, for example, TV series, network news broadcasts and films) works or doesn’t. Among other things, she discusses the company’s recent rebranding (it was formerly known as Transform); explains how it uses AI to examine a piece of video and generate numerous different data points; describes how its technology can be used by content creators to improve their storytelling; casts light on the company’s recent moves into providing insights into the effectiveness of ad campaigns; and more.

(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at [email protected].)

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