Televisionation: Nathalie Bordes, EVP of Measurement for Marketers, ANA
Televisionation
English - March 06, 2022 20:56 - 45 minutes - 41.8 MB - ★★★★★ - 7 ratingsNews Commentary News Tech News entrepreneurship finance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode features Nathalie Bordes, EVP of Measurement for Marketers at the ANA. Among other things, she explains the goals of the ANA and her own role at that organization; outlines ongoing challenges facing the audience-measurement industry; and describes the ANA’s work on enabling unduplicated reach and frequency, developing a “virtual people ID” methodology, and implementing its Cross-Media Measurement initiative.