Televisionation Friday Fireside: Canoe’s Chris Pizzurro on Addressable, Programmatic and More

Televisionation

English - March 07, 2022 22:34 - 25 minutes - 23.3 MB - ★★★★★ - 7 ratings
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Today’s episode of Centriply’s Friday Fireside welcomes Chris Pizzurro, SVP of Global Sales and Marketing for Canoe Ventures. Chris unwraps the secrets of Canoe’s success, and details their operating strategy to deliver advanced advertising to 38 MILLION HOUSEHOLDS. We discuss the future of Set-Top Boxes, Nielsen, Addressable Advertising, Programmatic, Canoe’s move into streaming, and more. And we have some fun along the way!