Televisionation: Cadent’s Jamie Power in Conversation with The iTV Doctor

Televisionation

English - October 20, 2020 01:57 - 19 minutes - 17.4 MB - ★★★★★ - 7 ratings
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ITVT/TVOT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside guest is Jamie Power, Chief Data Officer and COO of Advanced TV at Cadent. In a very interesting conversation, Jamie explains Cadent’s work in identity resolution (which, frankly, sounds like something involving superheroes and their secret identities), cross-platform and multi-device advertising strategies, and the art of sequential messaging through the CPG sales cycle.

(Note: Our first virtual show, TVOT LIVE!, took place last month. However, you can still purchase on-demand access to all the sessions and other materials for $49.99. Click http://tvotshow.com to register.)