Geoff Katz, who is now at iWidgets, is also co-governor of the Interactive Media Peer Group of the Emmy's organization. But, what many people don't know is that he has worked at a number of companies in the Bay Area and, therefore, has a special perspective on how the interactive television industry works from the inside out. Tracy Swedlow, editor-in-chief of InteractiveTV Today, talks to Geoff about his worldview and about the new widgets economy.