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Our guest in this episode is Charlotte Sjoberg, a Communications Director at Virgin.


She's also a Military spouse and talks about the reality of juggling a full-time role for a big Corporate Brand with a young family. She also tells us how she started working for Virgin.


Charlotte has been “doing” communications for nearly two decades now – Having cut her teeth in the financial sector including launching and floating one of them, she’s racked up a fair chunk of experience across internal and external communication over the years.


Having joined Virgin Red, the Virgin Group’s new rewards club, as Corporate Affairs Director at the beginning of 2020, 2021 sees Charlotte take on a new role within the Virgin family as Communications Director for Virgin UK (alongside her Virgin Red responsibilities too).


Living in the middle of nowhere with her two young boys and serving husband, she enjoys the quiet life – which is fortunate during lockdown – giving her plenty of time to support her local vineyards. When she’s not working or entertaining the family, she’s teaching herself to play the piano, dabbles in musical theatre (she used to be a professional tap dance teacher) and eating way too much pasta.