Almost all of the self-help and financial management pop-culture books, and even the academic literature, assumes people are far more motivated than what they truly are.

Rather than focusing on the top performers, in my view, we should be focusing on the bottom, which is a far larger percentage of the population. It will also move the needle a lot more.

How do we get people excited?

How do we tackle the problem of encouraging people to want to do something?

These are bigger questions than how do we get the top performing companies to perform a little better.

In my view, rather than focusing on the end-goal and numbers that people just simply can’t imagine, we should focus on simple things, like encouragement, or getting people to take a simple step.

These are far more easier to do, and they’re more likely to get people to feel that they can accomplish things in their life.