Turn your stupid idea into the next life-changing innovation through Richie Norton’s motivational tips and actionable advice.


Every innovative idea is typically met with skepticism, doubt, and the typical phrase, “that’s stupid.” But you see, experts at one point believed no one would ever watch television shows in their own homes, and yet, we now have streaming and digital services that give us access to thousands of shows and movies in the palm of our hand. It was new, it was innovative, and people thought it was stupid. It’s time to bring your “stupid” idea to life. Through motivational tips and actionable advice, you have the power to create something remarkable. Learn how normalcy is where innovations go to die, how the SMART method will help you reach your goals, and lastly, how you don’t need money, education, or time to create extraordinary innovations.


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