Getting the Voice of the Customer

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Before we can link customer needs to design, production, and service of our products, we need to listen to and understand the voice of the customer.  We review 6 common VOC collection strategies, and talk about their pros and cons. We also discuss an affinity diagram process, which may help our team organize all of the data to get to customer needs.

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About me
Dianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods.

She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects.

She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.