Sparking Major Franchise Growth: Mici Italian Part 2

QSR Uncut

English - September 02, 2022 13:00 - 41 minutes - 28.4 MB - ★★★★★ - 27 ratings
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Previous Episode: [BONUS] Del Taco Makes a Big Move

Next Episode: Lunchbox CEO Nabeel Alamgir Takes the Gloves Off

Mici Italian CEO Elliot Schiffer and Chief Growth Officer Matt Stanton join QSR Editor Danny Klein to discuss the brand’s franchise journey, challenges and successes, on the heels of a pandemic. The upstart has plenty of history, but franchise growth is a new frontier; and Mici started off hot—striking a 30-unit deal right out of the gate.