Smoothie King Has Big News, with CMO Marianne Radley
QSR Uncut
English - May 25, 2023 13:00 - 40 minutes - 28 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Management restaurant food business leadership insights fast casual fast food entrepreneurship innovation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Olo CEO Noah Glass Reveals the Restaurant of the Future
The 1,400-unit brand is diving into a whole-new category. Spearheading the charge is marketing chief Marianne Radley, who arrived in September and hit the ground running. Formerly chief brand officer of Yum! Brands and a Monster Beverage Company and Anheuser-Busch InBev exec, Radley plans to take the Smoothie King brand to the next level by developing an impactful look-and-feel and brand message that cultivates a deep connection between the chain and its diverse mix of franchisees as well as its loyal customer base.