Push Pull Sales & Marketing
70 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 4 ratingsEach episode we provide you with sales & marketing strategies that you can implement immediately into your own business.
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Episodes
10 Stories Great Leaders Tell - New Book by Paul Smith (ep 70)
October 12, 2019 17:26 - 35 minutes - 32.1 MBPaul Smith is back for a third episode! Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, The 10 Stories Great Leaders Tell, walks you through the importance of storytelling as a leader. PushPullSales.com
Plan an Entire Year of Content (ep 69)
December 12, 2018 13:54 - 23 minutes - 21.7 MBTake the time this week to sit down, brainstorm, and create a plan for an entire YEAR's worth of content! In this episode, Shari talks about popular topics month by month and outlines how to get started with your own content strategy. https://PushPullSales.com/plan-an-entire-year-of-content-ep-69
Make Things Happen QUICKLY with Jeremy Dale (ep 68)
December 05, 2018 15:57 - 43 minutes - 40.3 MBJeremy Dale has been involved in massive launches like the Motorola Razr and Pokemon! Him and Marcello discuss the importance of having your mind right and staying agile enough to disrupt norms with a punk rock attitude (check out his book on this topic below). Jeremy is also launching an exciting new project, Otro, where you can go behind the scenes and access exclusive and original videos from the world’s greatest footballers. Show Notes: https://PushPullSales.com/make-things-happen-quickly...
Finish Out the Year Strong with these Sales Strategies (ep 67)
November 30, 2018 16:28 - 36 minutes - 33 MBAs we head toward the New Year, you might be feeling added pressure to hit your numbers. In this episode, Marcello and Shari discuss sales strategies to close out the year strong as well as tips that you should be using throughout the year! https://PushPullSales.com/finish-out-the-year-strong-with-these-sales-strategies-ep-67
Interview with Paul Smith - Author of Sell with a Story (ep. 31)
July 13, 2018 22:35 - 52 minutes - 47.6 MBPaul Smith is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories. PushPullSales.com Music: BenSound.com
Stop Selling and Start Leading - Interview with the Co-Author (ep. 66)
April 18, 2018 14:34 - 39 minutes - 36.4 MBIn this episode, Marcello speaks with Deb Calvert, the co-author of Stop Selling and Start Leading. They discuss 5 leadership principles for selling, how to navigate organizational changes, and what buyers respond well to. Deb is also offering the first chapter of the book for free! Music: Bensound.com
Marketing Advantages of Being a Small Business (ep. 65)
March 20, 2018 22:15 - 25 minutes - 23.7 MBMany small businesses don’t have designated marketing staff or much of a marketing budget, but that doesn’t mean that you can’t have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here’s why… [Music: Bensound.com]
Integrations that Save Sales Reps Time (ep. 64)
March 07, 2018 14:31 - 42 minutes - 39.2 MBMarcello speaks with Brandon from Cirrus Insight about how sales reps can save time and companies can speed up the sales process. They discuss CRM integration, email marketing flows, and app fatigue in the business place. Music: Bensound.com
No, You Don’t Need a “Blog” (ep. 63)
February 21, 2018 14:39 - 29 minutes - 26.8 MBBlogging in a traditional sense isn’t necessarily helpful to businesses. It is a concept that is starting to fade away, and I don’t want you to spend needless time blogging. Instead, I want you to rethink your purpose for creating content and be strategic about how and where you share it. Listen for various ideas of how to make this happen! Music: Bensound.com
Sales Fundamentals for Success with Jeb Blount (ep. 62)
January 17, 2018 16:21 - 43 minutes - 39.9 MBToday, Marcello is speaking with Jeb Blount. He is the best-selling author of 9 great sales books, a speaker, & the founder of SalesGravy.com - a sales job community, which is extremely helpful to job seekers & employers. Music: BenSound.com
Adapting to Change as a Content Publisher with Dan Seaman (ep. 61)
January 03, 2018 15:20 - 44 minutes - 40.9 MBIn this episode, Shari speaks with Dan Seaman who is the head of Engagement Tools at Viafoura. Through his position he leads in the development of real-time SaaS solutions leveraged by over 600 media companies worldwide. Dan has been involved in digital media for over 16 years, has held key strategy & leadership roles in some of Canada’s largest media companies, & is an award-winning innovator in mobile media & marketing. Music: BenSound.com
Discovering Your Company’s DNA with Andy Cunningham (ep. 60)
December 06, 2017 23:47 - 47 minutes - 43.3 MBShari speaks with Andy Cunningham, who is the founder and president of Cunningham Collective, a marketing, brand, and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), and the host of the popular podcast Marketing Over Ice. Andy’s credentials also include having key roles in the launch of new tech categories and products (like the Apple Macintosh) over the pas...
Capturing Email Addresses with Quizzes with Josh Haynam (ep. 59)
November 29, 2017 19:07 - 38 minutes - 35 MBToday I am speaking with Josh Haynam the founder of the interactive quiz builder: TryInteract.com. Josh struggled to grow his business for 3 years before hitting a key turning point & growing by 300% within 10 months. He is going to be sharing what has worked for him & his business as well as sharing more about his own product where you can create custom quizzes on your website to capture user info. Music: BenSound.com
Sell without Being Sleazy with Michelle (ep. 58)
November 14, 2017 14:41 - 39 minutes - 36.2 MBToday, I am speaking with Michelle Weinstein. She is sales strategist who specializes in helping entrepreneurs learn how to sell without being sleazy! She has pitched her way onto Shark Tank, raised over $1M for her last company, & has gotten her products into Costco & The Vitamin Shoppe. Michelle has used the same formula to make all of these things happen, & I am excited to speak more with her about these ideas. Music: BenSound.com
Sell the Way Your Customers Want to Buy with Kristin Zhivago (ep. 57)
October 25, 2017 16:23 - 48 minutes - 44.4 MBIn this episode, Shari speaks with Kristin Zhivago. She is the president and founder of Zhivago Partners, a digital marketing management company, she speaks worldwide about the customer’s buying process, and is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin’s specialty is being able to map out the customer’s buying journey and recognize the role that the internet plays in the buying process. Music: BenSound.com
Creating & Promoting a Blog Post - Beginning to End (ep. 56)
September 29, 2017 15:43 - 21 minutes - 19.3 MBIn this episode, Shari talks about the various steps involved in publishing & promoting an article for a website. There are a lot of small pieces that go into each & every article, & the hope is that this episode will spark some new ideas for you! Music: BenSound.com
Your No Fear Career with Robin Fisher Roffer (ep. 55)
September 06, 2017 12:00 - 27 minutes - 25.5 MBRobin Fisher Roffer is one of the world’s premiere brand strategists having launched and reinvented huge brands such as Animal Planet, CNN, Comedy Central, Discovery, Disney Channel, FOX, Lifetime, and MTV - just to name a few! In this episode, Robin and Shari talk about facing fears in the face of change, taking those micro-risks, combatting imposter syndrome, & more. Music: BenSound.com
Experiential Marketing Meets Tech with Steve Alexander (ep. 54)
August 30, 2017 14:06 - 42 minutes - 39.2 MBMarketers are turning to tech companies to aid in their experiential marketing efforts to help their brands and events stand out from the crowd. In this episode, Shari speaks with Steve Alexander who is an emerging tech expert and the CEO of MVRK. They discuss the technology behind in-person marketing experiences and tips to make a brand experience go viral. Music: BenSound.com
Don’t Be Afraid of the Internet (ep. 53)
August 24, 2017 22:26 - 35 minutes - 32.7 MBWhile working with various businesses, Shari has heard similar fears about the internet and digital media come up time and again. Businesses fear that their content will be met with spammers and trolls, but by avoiding digital media, they are avoiding their customer base. Here’s why you shouldn’t be afraid of the internet... Show Notes: PushPullSales.com -- Music: BenSound.com
Branding & Logo Design Advice with Yali Saar (ep. 52)
August 02, 2017 07:00 - 47 minutes - 43.4 MBIn this episode, Shari is speaking with Yali Saar who is the co-founder of Tailor Brands, which is a company that helps you create professional logos within minutes. We have used Tailor Brands for both this podcast & the parenting website that I co-founded & are excited to talk all things branding & logo design with Yali. Music: BenSound.com
Interview with Stan Sher - President of Dealer eTraining (ep. 51)
July 19, 2017 15:54 - 52 minutes - 47.8 MBIn this episode, Marcello & Stan talk about the evolution of car buying & selling models, current trends, compliance for automotive sales reps, & more. Stan focuses on the automotive industry specifically, & helps dealership owners & sales reps improve their processes. Music: BenSound.com
Why We Started the Podcast (ep. 50)
July 05, 2017 18:32 - 48 minutes - 44.2 MBFor episode 50, Marcello & Shari sit down to talk about the podcast! They talk about why they started Push Pull Sales & Marketing, what they’ve learned along the way, which tools & resources they use, & how they manage it all. Music: Ben
Write Great Website Copy (ep. 49)
June 28, 2017 12:47 - 31 minutes - 29.3 MBYour website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mob
Mistakes I’ve Made in My Sales Career (ep. 48)
June 21, 2017 09:00 - 34 minutes - 31.7 MBIn this episode, Marcello talks about some of the mistakes that he’s made throughout his sales career. As well as, what he’s learned from those mistakes.
Interview with Jon Gordon - Author, Speaker, Consultant (ep. 47)
June 14, 2017 09:00 - 22 minutes - 20.4 MBMarcello speaks with Jon Gordon, author of The Energy Bus, The Power of Positive Leadership, & 13 others! They discuss leadership, dealing with negativity in the workplace, & changing company culture.
Create Better Emails (ep. 46)
June 07, 2017 14:27 - 22 minutes - 20.8 MBIn this episode, Shari talks about creating better emails by considering your writing, design, subject lines, calls to action, & more. She covers somes Do’s & Dont’s & provides examples along the way.
Interview with Jenn Scalia – Best-Selling Author, Consultant, & Entrepreneur (ep. 26)
April 11, 2017 17:48 - 43 minutes - 40 MBIn this episode, Shari speaks with Jenn Scalia. She shares information that has helped her grow her business from nothing to $500k in just two years. Jenn has great insight into what it takes to become a successful entrepreneur, & I loved hearing her story of how she has gotten to where she is today.... The post Interview with Jenn Scalia – Best-Selling Author, Consultant, & Entrepreneur (ep. 26) appeared first on Push Pull Sales & Marketing.
Interview with Kurt Mortensen – Author of Maximum Influence (ep. 25)
April 11, 2017 17:48 - 1 hour - 57.1 MBMarcello had the pleasure of speaking with Kurt Mortensen in this episode. Kurt is a best-selling author, podcaster, consultant, & a dad to four children! He obviously has a lot going on & a lot of knowledge & experience to back it up. His main focus is on the subject of persuasion & all of... The post Interview with Kurt Mortensen – Author of Maximum Influence (ep. 25) appeared first on Push Pull Sales & Marketing.
Automation in Sales & Marketing (ep. 24)
April 11, 2017 17:48 - 37 minutes - 34.6 MBIn this episode we discuss the pros & cons of automation in business. Automation can be a valuable tool when used well, but like anything else… you need to have the great content & people behind automation to make it successful. We go over a few things that you should avoid & share some of... The post Automation in Sales & Marketing (ep. 24) appeared first on Push Pull Sales & Marketing.
Interview with Nikolaus Kimla – CEO of Pipeliner CRM (ep. 23)
April 11, 2017 17:47 - 58 minutes - 53.9 MBWe have another interview for this episode where Marcello speaks with Nikolaus Kimla. He is the CEO of Pipeliner CRM & very knowledgeable in the realm of sales & business in general. Nikolaus has a clear passion for the sales industry, & he created Pipeliner CRM to be an incredible tool for businesses in a... The post Interview with Nikolaus Kimla – CEO of Pipeliner CRM (ep. 23) appeared first on Push Pull Sales & Marketing.
Interview with Doug Stewart: TEDx Speaker, Dale Carnegie Instructor, & Director of Training (ep. 22)
April 11, 2017 17:47 - 48 minutes - 44.7 MBSpecial thanks to Doug Stewart for reaching out & making this interview happen! Him & Marcello provide a lot of great info & insight into the sales industry. It is clear that Doug keeps busy & has a passion for what he does. He is able to balance a variety of professional pursuits after overcoming... The post Interview with Doug Stewart: TEDx Speaker, Dale Carnegie Instructor, & Director of Training (ep. 22) appeared first on Push Pull Sales & Marketing.
Pricing Strategies (ep. 21)
April 11, 2017 17:47 - 40 minutes - 36.6 MBWe all like to think that we make rational purchasing decisions, but the reality is that the majority of purchases are emotional on some level. In this episode, we talk about some of the psychology & strategies behind pricing your product or services. You can also go here for a great list of ideas &... The post Pricing Strategies (ep. 21) appeared first on Push Pull Sales & Marketing.
Appointment Setting (ep. 20)
April 11, 2017 17:47 - 45 minutes - 41.7 MBWhen contacting new leads, you are almost always met with some sort of objection from your potential customer. In this episode, we do some role playing to give you examples of how to handle the most common types of objections – “don’t need it,” “don’t want it,” “can’t afford it,” “not right now.” Our sponsor... The post Appointment Setting (ep. 20) appeared first on Push Pull Sales & Marketing.
Get to the Point (ep. 19)
April 11, 2017 17:47 - 33 minutes - 30.8 MBTime is money, right? So let’s get to the point. Getting your message across quickly is beneficial to you & your customer. It takes more effort & preparation to be clear & concise, but it can help close sales, gain leads, & establish credibility. Our sponsor for this episode is Blinkist. Blinkist takes full-length books... The post Get to the Point (ep. 19) appeared first on Push Pull Sales & Marketing.
Sales Presentations (ep. 18)
April 11, 2017 17:47 - 37 minutes - 34.2 MBThe key points for any sales presentation include: prepare up front, know how much time you have, know who you’re talking to, make your strongest argument first, prepare for worst case scenarios, & save time for the close. Resources: PikToChart.com & BatchGeo.com How long do you take to prepare for sales presentations? Tweet us @pushpullsales... The post Sales Presentations (ep. 18) appeared first on Push Pull Sales & Marketing.
Target Audience & Lead Generation (ep. 17)
April 11, 2017 17:47 - 38 minutes - 35.2 MBMarketing & selling to your target audience is a great way to increase the efficiency of your sales process & improve your conversion rate. In this episode, we discuss some ideas surrounding leads from both the marketing & sales perspectives. If you’re talking to everyone, you’re talking to no one Create target personas for your... The post Target Audience & Lead Generation (ep. 17) appeared first on Push Pull Sales & Marketing.
How to Coach Outside Sales Reps (ep. 16)
April 11, 2017 17:47 - 29 minutes - 27.2 MBAs a business owner or as a sales manager, it is very important to be able to train new outside sales reps. You don’t want to just throw them into things to test if they will sink or swim so here are a few suggestions to help coach outside sales reps… You need to show... The post How to Coach Outside Sales Reps (ep. 16) appeared first on Push Pull Sales & Marketing.
Shorten the Sales Cycle (ep. 15)
April 11, 2017 17:46 - 38 minutes - 35 MBIt’s simple math… the shorter the sales cycle, the more you can sell. In this episode, we cover many of the ways that you can shorten the sales cycle regardless of your business, product, or service. Don’t put pressure on people for things out of their control Have efficient processes & systems in place within... The post Shorten the Sales Cycle (ep. 15) appeared first on Push Pull Sales & Marketing.
Nice Ways to Get Ahead (ep. 14)
April 11, 2017 17:45 - 29 minutes - 26.8 MBYou want it all, but you don’t have to stoop too low to get it. Getting ahead in business doesn’t have to mean leaving a trail of destruction behind you. We dive into some of the basics listed below and share how we firmly believe that being a good, honest, helpful person will serve you... The post Nice Ways to Get Ahead (ep. 14) appeared first on Push Pull Sales & Marketing.
Ask the Right Questions to Get the Sale (ep. 45)
March 29, 2017 15:22 - 41 minutes - 38.1 MBMarcello gives specific examples of which questions to ask & when to ask them in various sales scenarios. The sales industry is continually changing, & what worked in the past won't necessarily work today. Stay up to date with your tactics & k
Interview with Marylou Tyler - Fortune 1000 Consultant (ep. 44)
March 16, 2017 18:13 - 40 minutes - 36.9 MBMarylou Tyler is an author, CEO, & a Fortune 1000 consultant. Marcello & Marylou discuss the beginning stages of pipeline management such as role segmentation & specialization within the sales process.
Mindset & Motivation for Sales Reps (ep. 43)
March 02, 2017 15:49 - 41 minutes - 37.9 MBMarcello goes into details about how sales reps can improve their mindset heading into various sales situations. We also discuss the importance of finding that baseline that is best for you & your personality. Look to your sales team to help you with both your mindset & your motivation.
Using Instagram for Business (ep. 42)
February 22, 2017 15:12 - 48 minutes - 44.8 MBShari and Marcello talk about how to use Instagram for your business. They discuss how to build a following, use of hashtags, content ideas, & other instagram strategy. Shari has created multiple, successful Instagram accounts including the @PushPullSales account that led to Tom Hopkins coming on the show!
Interview with Tom Hopkins - Sales Legend and Best-Selling Author (ep. 41)
February 02, 2017 13:40 - 42 minutes - 38.6 MBMarcello had the honor of speaking with Tom Hopkins for this episode. Tom has sold over a million copies of his book, How to Master the Art of Selling, & you currently have the opportunity to sign up for his Advanced Sales Academy. Listening to this episode gives you a free ticket to 40 years of sales experience & knowledge.
Interview with Louie La Vella - Entertainment Branding Expert (ep. 40)
January 25, 2017 15:55 - 1 hour - 57.3 MBLouie La Vella is a former music TV host who has become an entertainment branding expert. Louie crafts social marketing & branding strategies that result in hugely successful events, concerts, & festivals. The tools & experience that Louie uses in the music industry easily translate to other industries. Listen to this episode with Shari & Louie to make your next event a great success.
Interview with Coyte Cooper - Best-Selling Author & Speaker
January 18, 2017 15:49 - 54 minutes - 49.5 MBCoyte Cooper is a speaker, coach, & an Amazon best-selling author, as well as being a world-class athlete. In this episode, Coyte talks to Marcello about some of the life-lessons that he has learned through wrestling, & how he made the leap from b
Territory Management for Outside Sales Reps (ep. 38)
January 12, 2017 18:27 - 39 minutes - 35.9 MBIn this episode, Marcello & Shari discuss the different elements that go into territory management, & why managing your territory well is so important. Marcello introduces some of the key concepts that he focuses on such as: Routing, Resources, Research, Right Timing/Frequency, & Reason to Go Back.
Interview with Henry Geddes - Professional Photographer & Creator of Chatlight (ep. 37)
December 21, 2016 14:57 - 40 minutes - 37.2 MBHenry Geddes is the creator of Chatlight, which is an affordable lighting tool to help make your livestreams, photos, & other images look more professional. He is a professional photographer who was looking to bring a simple solution to the mass market - businesses & individuals who were livestreaming & taking smartphone photos in poor lighting conditions. Shari & Henry discuss what goes into taking a great picture, & how that can affect your overall brand.
Interview with Dinesh K - Founder, Mentor, Speaker, Entrepreneur (ep. 36)
December 01, 2016 00:34 - 47 minutes - 43.1 MBDinesh K is a founder, mentor, speaker, & entrepreneur who has been involved in over 13 companies. He encourages people to ask the right questions, navigate difficult decisions, & seek out tough answers in order to transform your business. Shari & Dinesh talk about a variety of issues facing companies & individuals.
Second Interview with Paul Smith - Author, Speaker, Podcaster, & More (ep. 35)
November 21, 2016 14:46 - 48 minutes - 44.7 MBPaul Smith is back for a second episode, & this time Marcello had the chance to speak with him. Paul is an expert in storytelling & how it applies to business. He has certainly done his research in this field, & now he is able to share it with us in a very meaningful way. His most recent book, Sell with a Story, walks you through the importance of storytelling in sales, but it also gives you a very detailed guide to begin putting together your own toolbox of go-to stories. Listen to his firs...