A first of first for the purrpodcast, Dean Michael D. Lairmore from the University of Davis California. Yes, we have a real Dean in our podcast! He is famous for being an excellent academic leader but also for his social footprint. He is super active on social media. He describes himself as an early adapter. His social media career started by trial and error but after he started setting his goals for the platform he uses; he has been very successful. He is personable and has some great tips.