To B or Not To B (Lab)

Today, the idea that business can be a force for good is mainstream…but it wasn’t always that way. The early pioneers, including host Carol Cone, invested and contributed to the creation of Business for Social Responsibility, a sustainable business network and consultancy focused on creating a world in which all people can thrive on a healthy planet, in 1992. Fourteen years later, three college friends launched a new movement: one that would transform the global economy through a standards and certification process designed to benefit all stakeholders.

This was the launch of B Lab, the nonprofit organization that sets the standards for and certifies businesses driving an inclusive, equitable, and regenerative economy. These businesses make up the B Corporation movement – distinguished by their special “B” logo.

We invited Eleanor Allen, B Lab’s new Lead Executive, who has taken the reins from its original founders to speak to the present and future of both B Lab and B Corps.

Listen for insights on:

What B Corp certification is and why your company should pursue itThe future for B Corp certification standardsWhy large, publicly traded companies are becoming B CorpsHow B Lab’s tools can help companies evaluate their ESG performance without applying for certification

Resources + Links:

Eleanor Allen’s LinkedInB LabB Corp CertificationB Impact Assessment
(00:00) - Welcome to Purpose 360
(00:13) - B Lab • Eleanor Allen
(03:02) - Eleanor's Background
(04:41) - Advice
(06:28) - What Is a B Corp
(07:53) - B Corp Community
(08:46) - Mainstream?
(09:42) - B Impact Assessment
(11:26) - Benefits
(13:17) - Best Practice Sharing in the Community
(14:38) - Common Questions
(15:20) - Standouts
(18:00) - Demand
(19:12) - Rollout Duration
(20:10) - Response
(22:17) - Evolution
(23:02) - 10 Year Vision
(24:40) - Advice
(26:32) - Why Become a B Corp?
(28:10) - Wrap Up