Setting the Gold Standard for Corporate Citizenship with the Civic 50

Welcome to the forefront of corporate citizenship, where the Civic 50, an initiative by Points of Light, stands as a beacon for businesses. For the past 11 years, Points of Light has recognized the 50 most community-minded companies through a rigorous annual survey. Only a few companies, including Citi and Hasbro, have been honored every year.

For honorees, it's not just a badge of recognition but a strategic advantage, offering insights into where they stand relative to competitors and how to enhance their social impact. And for those businesses yet to participate, it serves as a blueprint for how to align their time, talent, and resources for impactful social change within both their operations and communities.

We invited Kevin Colman, Senior Director of Global Philanthropy and Social Impact at Hasbro and President of the Hasbro Foundation, and Brandee McHale, Head of Community Investing and Development at Citi and President of Citi Foundation, to share practical advice and examples for how leading companies embed social responsibility and community impact into their business strategies and cultures.

Listen for insights on:

Connecting highly innovative social impact initiatives to business valuesSupporting grantees in the impact data collection processCompleting the Civic 50 survey — and what you have to gain from submitting it

Resources + Links:

Kevin Colman’s LinkedInBrandee McHale’s LinkedInCivic 50The 2024 Civic 50 Survey
(00:00) - Welcome to Purpose 360
(00:13) - Hasbro and Citi – The Civic 50 Award
(03:17) - Kevin and Hasbro
(04:41) - Brandee and Citi
(06:01) - What Drives Your Passion?
(10:01) - Importance of Civic 50
(12:26) - Influencing Behaviors
(13:54) - Volunteering
(16:26) - Citi Initiatives
(19:44) - Bridge Built by Citi Platform
(22:09) - Hasbro Initiatives
(23:39) - Play as Principle
(24:48) - Measurement Tools
(29:08) - Considerations to Entering
(32:03) - Communication
(33:41) - Last Thoughts
(36:06) - Wrap Up