Ringing in a New Era of Purposeful Giving with Macy’s, Inc.
Purpose 360
English - November 07, 2023 10:00 - 39 minutes - 18.4 MB - ★★★★★ - 21 ratingsGovernment Business social purpose social impact public good Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Macy's Inc., inclusive of companies Macy’s, Bloomingdale’s and Bluemercury, is setting the stage for a remarkable new era of purpose with their new statement, "Mission Every One." This commitment to creating a brighter, more equitable future set the stage for significant changes across the enterprise, including the revitalization of their annual holiday season campaign.
With Mission Every One at its core, Macy's took a critical look at existing programs and partnerships to ensure alignment with its new purpose. This led to the conclusion of a beloved long-term cause partnership and a search for a new nonprofit partner. The search culminated in 2022 when Macy's announced Big Brothers, Big Sisters of America, a nonprofit organization dedicated to mentorship and youth development, as its new signature partner. The first year’s partnership results were astounding, with Macy’s raising $4.78 million for the nonprofit.
We invited Bobby Amirshahi, Senior Vice President and Head of Communications, and Sam Di Scipio, Senior Director of Social Impact, to walk us through how they are continuing to put Mission Every One into action to create a brighter future with bold representation for all.
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Resources + Links:
Bobby Amirshahi’s LinkedInSam Di Scipio’s LinkedInMission Every OneMacy’s Celebrates the Holiday Season With Big Brothers Big Sisters.S.P.U.R. Pathways(00:00) - Welcome to Purpose 360
(00:13) - Macy's
(02:42) - Backgrounds
(04:58) - Construction of Team
(05:57) - Evolving to New Retail Environment
(07:35) - Cause and Community Engagement
(09:05) - Mission Everyone
(12:43) - Programs and Initiatives
(14:33) - Feedback
(16:22) - Believe
(20:39) - Finding New Partner
(25:24) - The New Partner
(26:48) - BBBS Stories
(29:00) - This Season's Plans
(30:28) - KPIs
(32:23) - SPUR Pathways
(33:59) - How It Feels
(35:55) - Last Words
(37:27) - Wrap Up