Better Care for a Better World with Kimberly-Clark

Purpose 360

English - May 23, 2023 09:00 - 36 minutes - 17.3 MB - ★★★★★ - 21 ratings
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Each of Kimberly-Clark’s brands has a brilliant purpose that guides everything they do. From focusing on environmental impact to supporting and enabling women to break down barriers to opportunity, Kimberly-Clark equips its brands to provide Better Care for a Better World.

One way is through Kotex’s She Can Initiative. While the brand focuses on raising awareness around Menstrual Hygiene Day each year, it also champions women’s progress year-round by fighting period stigmas and the barriers they cause. Projects have included producing a film depicting how period stigma nearly stopped the first woman soccer referee, creating a “She Can Anthem,” and changing the color of the fluid used in product marketing.

We invited Alison Lewis, Chief Growth Officer, to discuss how Kimberly-Clark operates with its purpose-led, performance-driven approach and how it ultimately influences culture through its purpose.

Listen for insights on:

Inspiring innovation with purposeActivating brand purpose to challenge stigmasOpening social impact work to other collaboratorsCreating and maintaining a purpose-led, performance-driven culture

Resources + Links:

Alison Lewis’ LinkedIn Kotex She Can Initiative Video: Kotex’s Female Football Referee Ad “Kotex and South African Pop Star Create 'She Can Anthem' to Challenge Period Misconceptions”Wall Street Journal: “Kotex Decides Women’s Blood Is Red, Not Blue”Toilets Change Lives Program
(00:00) - Welcome to Purpose 360
(00:13) - Kimberly-Clark
(01:26) - Meet Alison Lewis, Chief Growth Officer
(02:46) - The Importance of Purpose
(05:41) - Doing Better, Reinventing, Reimagining
(07:49) - Social Impact Strategies
(10:46) - Innovation From Purpose
(12:21) - Menstrual Hygiene Day
(14:11) - Kotex She Can Initiative
(16:46) - Changing Fluid
(17:45) - From the Core
(19:34) - Culture Compass
(21:34) - Linking Company Purpose to Personal Purpose
(23:47) - Toilets Change Lives
(25:00) - Measurements
(25:40) - Bringing Others In
(27:13) - Pearls of Wisdom
(29:54) - ESG
(31:39) - Last Word
(34:45) - Wrap Up