Episode 70 - Strathmore University Business School (SBS) Marketing Roundtable On Marketing In The AI-Tech World: Navigating The Digital Frontier.

This was a panel discussion on the 16th November 2023 titled 'Emerging Technologies: What's On The Horizon of Marketing' that was part of the Strathmore University Business School's Marketing Roundtable On Marketing In The AI-Tech World: Navigating The Digital Frontier. The panel had me, Moses Kemibaro, as Founder & CEO of Dotsavvy as well as Anthony Wesonga, Founder & CEO of Cadabra Creative. The forum was organized by students at Strathmore University who are members of the Strathmore Marketing Club.

The Marketing Roundtable provided a platform for cross-industry engagement in the field of marketing in Kenya and beyond with the objective of fostering the exchange of knowledge, experiences, and best practices among industry players and academia. It also provided Strathmore University's third and fourth-year students the opportunity to understand the industry as they endeavor to join the workforce as professionals.

In our panel, Anthony and I discussed a broad range of relevant marketing issues that included the impact of Artificial Intelligence or AI on marketing in the current context and what this means going forward as well as the need for marketers to become adept at learning and using technology to enhance their marketing campaigns. We also delved into areas such as data privacy and how consent has become essential to stay within legal regulations when marketing in a digital-first scenario where consumers are increasingly taking ownership of their data and identities.

Anthony and I also spoke about the evolving role of the modern marketer in creating distinctive marketing that goes beyond using the same creative and messaging for a diverse range of personas and target audiences whereas marketing technology now makes it possible to deliver highly personalized campaigns that resonate and ultimately deliver better brand and business results. Anthony also spoke at length about how technologies like Augmented Reality can be used to create groundbreaking marketing concepts that can transform how consumers engage with brands in novel ways.