The election campaign is running at full speed, and what better time to talk about the reality of political messages than now? In this episode, Bill Stierle and Tom try to uncover the truth in the political messaging in the modern media. They apply this to the current political status on the democratic side, especially with the primary Iowa caucuses. Delving into what makes a message stick inside someone’s consciousness, they investigate the language used in those messages that do so and do not—from Joe Biden, Bernie Sanders, Elizabeth Warren, and Pete Buttigieg, and even to Michael Bloomberg, Andrew Yang, and Ted Cruz. Read between the lines and find out how truth gets purchased in these messages.



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