Published by Greenleaf Book Group

Sell Your Book Around the World with Foreign Rights Agent Terrie Wolf

If you want your book to be read around the world, there’s a good chance you’ll need to publish versions in different countries. In this episode, foreign rights agent Terrie Wolf explains the difference between foreign and translation rights, how to negotiate with publishers outside your country, and what an author should know if they want to publish internationally. For transcript and show notes, go to greenleafbookgroup.com/episode84

Who Can Copyright a Book by ChatGPT? Lawyer Explains Court Rulings on AI

Today we’re joined again by Greenleaf’s legal counsel, Guy Muller, to explain the most recent developments related to copyrighting books produced with AI in the US, and address everything authors need to know about protecting themselves and their work.   For more information, visit greenleafbookgroup.com/episode83.

How to Secure "Perfect" Book Reviews with Goodreads Giveaways

For episode 82 of Published, we're turning back time and revisiting one of our favorite episodes.  In episode 60, we spoke with Mimi Chan from Goodreads about how the platform can elevate your book promotion strategy. She shares tips and tricks to get more reviews, what a "perfect" book rating looks like (Hint: It's not 5 stars!), and the lesser-known author features on the platform. 

Best of 2023 Wrapped: Publishing Advice for New and Experienced Authors

In 2023, we interviewed over a dozen publishing industry experts for their insights on investing in the production of a book, self-promotion through interviews, podcasting, and social media, and distribution into bookstores and libraries. As we look forward to another year of the Published podcast, we’re returning to some of the best publishing advice of the year.  For the episode transcript and show notes, visit greenleafbookgroup(.)com/episode81

All About Libraries and How They Support Authors with Christina Nelson

Librarian Christina Nelson from the Austin Public Library draws from her experience overseeing collections and acquisitions to share how to get your book into libraries, how to coordinate an author event at your local library, and how authors and libraries support each other. Find our show notes at greenleafbookgroup.com/episode80

Build Effective Author Newsletters and Websites for Networking Success with Victoria Montemayor

Today we’re joined by Victoria Montemayor, the founder and CEO of The Storytelling Specialist, which provides website design to help brands connect with an audience. Victoria shares how to tell a story with an author website, LinkedIn, and newsletters to develop your network.

Create and Monetize a Podcast Based on Your Book with Doug Sandler

Welcome to episode 78 of Published! Today we’re joined by Doug Sandler, CEO of Turnkey Podcast Productions and co-host of The Nice Guys on Business Podcast. Doug will answer your questions about how podcasting can build an author platform, and tips to succeed.

Barnes & Noble Buyer Cal Hunter Shares How to Get Bookstores to Stock Your Book

Today we’re joined by Cal Hunter, Manager of Marketing and Corporate Partnerships at Barnes & Noble’s flagship Fifth Avenue store in New York City. He’ll share insights from his experience as a buyer and explain what exactly bookstores are looking for… and what they tend to avoid. 

How ChatGPT and AI Can Boost Your Writing with Bestselling Author Elisa Lorello

Today we’re joined by Elisa Lorello, a bestselling novelist and author of The AI Author Assistant. Elisa will share her insights about ChatGPT and some of the unexpected ways it can benefit writers.

Ghostwriter, Book Coach, or Editor? Find the Right Support with Kevin Anderson

Today we’re joined by the CEO, Editor-in-Chief, and namesake of Kevin Anderson & Associates, a team of publishing experts who provide ghostwriting and other services to shepherd authors through the writing and publishing process. Being able to lean on the experience, knowledge, and skills of veteran publishing experts can make a world of difference in the quality and success of your book. Kevin Anderson speaks about the different kinds of literary guides out there, the unique skills associ...

Published Podcast Ep. 74 | How to Prevent and Overcome Creative Burnout with Lindsey Clark

Welcome to episode 74 of Published. In this episode, editor Lindsey Clark will describe the causes and symptoms of burnout and ways to recover from it. She’ll also explain how to manage stress and lean on others to prevent creative burnout altogether.

Published Podcast Ep. 73 | Tap into BookTok and Bookstagram through Influencer Marketing with Danielle Green

Welcome back to Published! Today we’re joined by Danielle Green, a book influencer and brand strategist at Greenleaf. She speaks about reader communities on social media, how authors can use TikTok and Instagram to promote their books, and how to collaborate with book influencers.

Published Podcast Ep. 72 | Media Training 101 with Kayleigh Lovvorn: Promote Your Book

Welcome back to Published! Today we’ll be talking about media training and interviews with one of Greenleaf Book Group’s digital media outreach strategists, Kayleigh ​​Lovvorn. Today’s episode is a crash course on media training to teach you how to talk about your book and yourself as an author while promoting a new release. Kayleigh will tell us about digital media outreach, how to make media connections, and the dos and don’ts of interviewing.  

Published Podcast Ep. 71 | Publishing Consultants Answer: How Much Should I Invest in My Book?

Welcome to Episode 71 of Published. Today we have our consulting team on the podcast to shepherd us through questions related to investing in the production of a book. Different publishing models have different degrees of required investment by the author, and different potentials for ROI. Most authors wind up financing at least some part of the publishing process. Knowing when to look into working with experts and what level of  contribution and return you should anticipate will help you pr...

Published Podcast Ep. 70 | Best of 2022: Publishing Advice for New and Experienced Authors

Welcome to Episode 70 of Published. Today we’ll be looking back at our episodes over 2022 and remembering the insight our guests have shared. Our mission on Published is to demystify the publishing industry for authors, and over the past year, we’ve pulled back the veil on becoming a bestseller, getting book reviews, writing a beautiful manuscript, and so much more.

Published Podcast Ep. 69 | How to Handle Manuscript Rejection from Publishers and Literary Agents with Jen Rios and Lee Reed Zarnikau

Welcome to episode 69 of Published. Today I’m speaking with two members of the Greenleaf family: Jen Rios, our director of marketing, and Lee Zarnikau, one of our editors. We’ll be discussing rejection in the publishing world from a marketing and editorial perspective to explain why a book might be rejected and what authors searching for a publisher can do after being turned down.

Published Podcast Ep. 68 | What to Consider Before You Launch an Audiobook with Madi Mullen from Libro.fm

Welcome to Episode 68 of Published. Today, I'm speaking with Madi Mullen, a product manager at Libro.fm, an audiobook company that splits profits with local independent bookstores. Madi will tell us about present trends in audiobooks, what the benefits and drawbacks are for authors making audiobooks available, and how hosting platforms impact authors differently.

Published Podcast Ep. 67 | Answering Your Book Distribution Questions with Tanya Hall & David Endris

Today we’re back with another Q&A episode for you. In this episode we discuss the ins and outs of book distribution and help authors navigate the best ways to share their books with the world. We'll also go over how to connect with wholesalers and distributors, what it takes to get a book into stores, when to acquire an ISBN, how international distribution works, and more. If you’ve ever wondered how books get distributed or had questions about the process, this is the episode for you.  

Published Podcast Ep. 66 | Explaining the Publishing Antitrust Trial and What it Means for Authors with Janet Goldstein

In this episode, we discuss the Department of Justice’s lawsuit against Penguin Random House and Simon & Schuster in response to their proposed merger. Some argue that the billion dollar deal would mean that instead of there being a competition between the two big publishers to acquire titles, there would effectively be a monopoly. This means there’s less incentive for the merged mega-publisher to offer a competitive advance amount to authors, since they’re not in a bidding contest to win ...

Published Podcast Ep. 65 | Tips and Tricks to Become an Amazon Bestseller with Scott James

Have you ever wondered how to get your book on an amazon bestseller list? In today's episode, publishing expert and guide Scott James discusses the ins and outs of the amazon bestseller algorithm and how you can hit a bestseller list. From finding the right subcategories, to driving up your presales and getting 5-star book reviews, Scott talks about what does and doesn't factor into moving up in the bestseller rankings, and how being a bestseller can affect the success and sales of your bo...

Published Podcast Ep. 64 | How to Avoid Legal Risk When Publishing Your Book with Guy Muller

Welcome to Episode 64 of Published. Today we’re talking to Greenleaf’s General Counsel, Guy Muller, about the biggest legal issues he sees authors face and why it’s important to keep an eye out for them when working on your book. Guy explains each of these legal concerns, why they matter, and how you can avoid them in your writing to stay out of trouble.

Published Podcast Ep. 63| How to Find Time to Write Your Next Book

This episode focuses on finding the time to write your book when you’ve got a demanding schedule, and why it’s worth doing so despite the demand it places on your time. Like any significant undertaking that’s worthwhile, writing a book requires focus and a plan—but the end result can be life changing. Let’s face it: writing a book is hard. If you’re struggling to find the time needed to dedicate to writing your book, this is the perfect time to connect with an editor who can help you naviga...

Published Podcast Ep. 62 | Answering Your Publishing Questions with Tanya Hall & David Endris

How do I price my book? How do I become a bestseller? How do I know if I can trust a publisher with my work? What do publishers look for when evaluating submissions? If these are questions you've had as an author, this is the episode for you. Today, our in-house publishing consultant, David Endris, has compiled some of the most common questions he gets from authors, and today, he’s interviewing me. We’ll talk about a range of topics in today’s episode and attempt to answer your most burnin...

Published Podcast Ep. 61 | How To Write a Memoir People Want to Read with Lee Zarnikau

Today, I'm speaking with one of Greenleaf’s editors, Lee Reed Zarnikau. Lee will tell us how to piece together a memoir and give us her insights into the dos and don’ts of memoir writing from an editor's perspective. If you’re someone with an interesting life story, you may have been told by friends and family that you should write a book. But many authors struggle to put their experiences on paper in an authentic way that resonates with readers. This is where an editor’s insight comes in ...

Published Podcast Ep. 60 | How to Promote Your Book Successfully Using Goodreads with Mimi Chan

Goodreads is well known to many readers as a great place to find book reccommendations and reviews, but today we’re going to talk about how it can also be a great tool for authors. New authors may not realize that Goodreads has a robust Author Program that you can use to run giveaways, interact with your readers, and advertise your books.  In this episode, Mimi tells us all about how to use Goodreads as an author and what it can do to elevate your book promotion strategy. She gives us he...

Published Podcast Ep. 59 | How a High-Quality Book Design Can Improve Your Book's Success with Neil Gonzalez

The old saying goes “never judge a book by its cover,” but of course, we all know in the book industry that is exactly what happens. An eye-catching cover is key to attracting a reader and making sure your book is taken seriously. Today, I'll speak with Greenleaf’s Art Director, Neil Gonzalez, about book design elements and why a well-designed cover and interior are vital to your book’s success. 

Published Podcast Ep. 58 | How to Write an Effective Outline for Your Book with Erin Brown

Welcome back to Published! In this episode we talk to Erin Brown, the executive editor at Greenleaf Book Group. She discusses the key to writing a book outline, what a book outline template might look like for a new author, and how to approach writing an effective book outline for both fiction and nonfiction. If you're embarking on your author journey and looking for a place to start, this episode is full of great writing tips and advice for you.

Published Podcast Ep. 57 | The Top Book Marketing Trends and Tips for 2022 with Kesley Smith and Corrin Foster

For our final episode of the year, we have two guests, Corrin Foster, Greenleaf’s Director of Branding and Marketing, and Kesley Smith, Greenleaf’s Director of Business Development and Corporate Communications. Today we’ll talk about top book marketing and author branding tips and trends for the coming year.

Published Podcast Ep. 56 | How to Get Involved with Book Festivals and Events With Matt Patin

Today, I’ll speak with Texas Book Festival’s literary director, Matthew Patin. Matt will tell us all about the Texas Book Festival and how independent authors can get involved.

Published Podcast Ep. 55 | How to Write a Bestselling Book Series with Susan Wittig Albert

Today I'll speak with Susan Wittig Albert, the author of the popular China Bayles Mysteries, the Darling Dahlia Mysteries and many other must-read books spanning the mystery, historical fiction, and nonfiction genres. As well, Susan will tell us all about her own writing process while offering advice to new authors who might be considering writing their own book series.

Published Podcast Ep. 54 | How to Create a Winning PR Strategy with Sam Ofman

Today, I’ll speak with Greenleaf’s Digital Media Strategist, Sam Ofman, about book publicity and how it has changed in recent years. Sam will tell us about the impact a strong PR campaign can make for an author and their book, and how you can get started on your PR efforts.

Published Podcast Ep. 53 | How to Grow an Engaged Social Media Community with Nick Hutchison

Today I’ll speak with Nick Hutchison, the founder of BookThinkers, an online book community focused on highlighting personal development and growth titles. Nick will tell us all about BookThinkers and how he and his team have built a successful book influencer platform.

Published Ep. 52 | How to Make Your Book Proposal Stand Out to Agents and Publishers with Jennie Nash

This is the second part of our two episode special with author and book coach, Jennie Nash. If you haven’t listened to part one yet, go back and check out episode 51. In today’s episode, Jennie picks up where we left off and dives deeper into the topic of book proposals, sharing her insight into what makes a proposal truly standout.

Published Podcast Ep. 51 | How to Write a Successful Book Proposal with Jennie Nash

Today, I’ll speak with author and book coach, Jennie Nash. This will be the first part of a two episode special, where we dive deep into the art of creating a successful book proposal. Jennie will share what it takes to craft a compelling proposal and offer advice for authors embarking on this process.

Published Podcast Ep. 50 | How to Create a Successful Children's Book with Ryan Mita

Today I’ll speak with Membership and Marketing Manager at the Chilren’s Book Council and recent PW Rising Star Honoree, Ryan Mita, all about the world of children’s books. He’ll share his insights and tell us all about the Children’s Book Council and how they support authors and publishers in this genre.

Published Podcast Ep. 49 | How to Get Your Book into Independent Bookstores with Katrina Brooks

Today, I’ll speak with Katrina Brooks, the owner of the independent bookstore Black Pearl Books. We’re asking Katrina all about indie bookshops, and how authors can best approach an indie store when they’re looking for places to distribute their book. As a black-owned, independent bookstore, Katrina gives us insights into how Black Pearl Books operates, and what she looks for when considering stocking a new title on her shelves.

Published Podcast Ep. 48 | How to Activate a Successful Author Platform with Judi Holler

Published Podcast Ep. 46 | How to Host A Successful Virtual Book Launch with Chelsea Richards

Published Podcast Ep. 47 | How to Get Your Book Reviewed in Publisher’s Weekly with Cevin Bryerman

Published Podcast Ep. 45 | How to Avoid the Biggest Publishing Mistakes with Justin Branch

In this episode, we speak to Justin Branch, the Director of Consulting at Greenleaf Book Group, about how to sniff out publishing scams, and the biggest mistakes he’s seen authors make when evaluating publishers.

Published Podcast Ep. 44 | How Agents Find the Best Publisher for You With John Willig

Published Podcast Ep. 43 | How To Get A Literary Agent For Your Book with John Willig

Published Podcast Ep. 42 | Making The Most of Book Endorsements and Acknowledgments with Corrin Foster

Welcome to episode 42 of Published. Today we'll speak with Greenleaf’s Director of Marketing and Branding, Corrin Foster, about the importance of reviews and endorsements. We’ll discuss the process of outreaching to potential endorsers, how you can lock down trade reviews, and drive up consumer ones, and how all of these things can impact your book sales. 

Published Podcast Ep. 41 | How to Choose the Best Title For Your Book with Erin Brown

In today’s episode, we speak to Erin Brown, an Editor at Greenleaf Book Group, about why titles matter to a books success and how you can choose one that will resonate with your audience.

Published Podcast Ep. 40 | How to Choose the Best Time to Release Your Book with Marika Flatt

Published Podcast Ep. 39 | Everything You Need To Know About Book Marketing in 2020 With Emily Maulding

In today's episode we speak to Greenleaf Book Group Marketing Strategist, Emily Maulding, about the ins and outs of book marketing in 2020. She will discuss why marketing is such an integral part of the publishing process, and give some great tips that you can use when promoting your book.

Published Podcast Ep. 38 | How to Use Podcast Interviews to Reach New Readers with O'Licia Parker-Smith

In today’s episode we speak with Greenleaf Book Group Digital Media Strategist, O’Licia Parker-Smith, about podcasts and why they are a powerful way for authors to connect with their audience and boost their reach.  

Published Podcast Ep. 37 | Foreign Rights and How to Sell Them with Kristine Peyre-Ferry

Today I’ll speak with our Distribution Account Executive here at Greenleaf, Kristine Peyre-Ferry, to chat about all things regarding  foreign rights in book publishing.   

Published Podcast EP. 37 | Foreign Rights and How to Sell Them with Kristine Peyre-Ferry

Today I’ll speak with our Distribution Account Executive here at Greenleaf, Kristine Peyre-Ferry, to chat about all things regarding  foreign rights in book publishing.   

Published Podcast Ep. 36 | The Art and Strategy of Book Cover Design with Chase Quarterman

In today's episode I'll speak with Greenleaf Book Group Design Supervisor, Chase Quarterman, about the art and strategy behind cover and interior designs that sell more books and make for the best reader experience.