Electric Utility Recruiting, pt. 7: Crystal Ball

Crystal Ball is bringing the power of good ideas to Public Power Underground with her appearance in our Electric Utility Recruiting series. The entertaining conversation with Crystal Ball, Humaira Falkenberg, Brian Fawcett, and Paul Dockery includes Crystal’s recruiting pitch that “Electric utilities are sexy again.” Public Power Underground is an origin story for the Humaira Falkenberg → Crystal Ball friendship and the duo talk about the way community brought them together.

PNUCC is a not-for-profit trade association of consumer-owned and investor-owned electric utilities and other power industry partners that share a common interest in the efficacy and reliability of the Northwest Power system. This forum facilitates a unique function in the Northwest where complex and divisive industry issues are brought to the table and discussed in an environment where members put aside competitive differences to chart a mutually beneficial course forward.

Electric Utility Recruiting video series

Attracting a new workforce into electric utility professions is going to be one of the key challenges of the next 20 years, and electric utility enthusiasts need to build up recruiting skills to meet the challenge. So Public Power Underground took the opportunity, while it was recording on location at the opening reception for NWPPA’s Annual Meeting in Coeur d’Alene, Idaho, to pull aside executives from across the region and quiz them on their best recruiting pitches to attract new folks to electric utility professions.

We were honored to be joined by John Hairston, Mark Johnson, Sarah Giomi, Scott Corwin, Scott Simms, Scott Coe, Scott Rhees, Sarah Edmonds, Marc Farmer, Crystal Ball, and Bear Prairie. The interviews will be released individually over the coming weeks as special, bonus episodes.

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