The restaurant industry is all about creating an unforgettable experience for the people around you. No one knows this better than Corey Smale, a successful entrepreneur and restaurant marketer out of St. Louis, Missouri. 

Smale’s latest project – the “Chinese American-ese” restaurant Good Fortune – is his finest work to date, and he’ll be the first to tell you that the dream team he’s assembled deserves all the credit. Corey got his start with the famed St. Louis donut shop Strange Donuts, where Corey made a name for himself as a culinary brand-builder. With his sights shifted to Good Fortune, his new restaurant is off to a hot start, and was listed in Departures Magazine as one of the 18 Most Anticipated Restaurants in 2018.

Corey and I met up at The Gramophone in St. Louis’ Grove neighborhood to discuss the events leading up to the opening of Good Fortune, explore his creative career as a restaurant marketer, and talk about the lessons he’s learned in building the best teams along the way.

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