Ep. 8 - Positioning Your Business for Success while Avoiding Unprofitable Growth w/ Tim Williams

The Professional Services Pursuit

English - January 06, 2022 16:00 - 35 minutes - 24.7 MB - ★★★★★ - 2 ratings
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Previous Episode: Ep 7 - Industry Merger Shakes Up the PS Technology Industry: Meet the Leader of the Mavenlink / Kimble Organization

Next Episode: Ep. 9 - Moving From Financial Charters to Driving Customer Adoption w/ John Ragsdale

Brent welcomes founder of Ignition Consulting Group, author, presenter, and “brand doctor for brand doctors”, Tim Williams to discuss his unique perspective on focused business strategies and transformative revenue models. The conversation includes:

What it means to be “focused”Having a clear positioning/prospecting strategy and the 4 questions to determine your differentiation The problem of “unprofitable growth” and how it affects firms of all sizesDeveloping a pricing strategy and the importance of shifting from a bottom-up cost basis to pricing the value of expertiseThe issue with the hourly rate structure and the reason for the talent drain in agenciesCreating a diversified pricing portfolio

For more great information on this subject check out Tim’s books or visit the Ignition Consulting Group website:

Positioning for Professionals

Take a Stand for your Brand

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