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Ep. 62 - Customer Retention Strategies: How to Improve Your Customer Lifespan by 6x w/ Greg Daines

The Professional Services Pursuit

English - March 07, 2024 15:00 - 32 minutes - 29.4 MB - ★★★★★ - 2 ratings
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Previous Episode: Ep. 61 - Navigating the Evolving Landscape of Consulting: From Hourly Billing to Products and Partnerships w/ Tom Rodenhauser
Next Episode: Ep. 63 - How Hybrid Business Models & Value Pricing Drive Organizational Success w/ Caroline Johnson

On this episode of The Professional Services Pursuit, Banoo talks with Greg Daines. Greg is the CEO of ChurnRX, the premier retention analysis and coaching platform that helps organizations to diagnose and solve churn within their customer base. They discuss data-backed customer retention strategies and the secret sauce to identifying and measuring the right results. 


Other topics in this episode include


The lack of correlation between customer satisfaction and retentionThe importance of getting results and measuring themThe 3 laws of customer retentionGreg’s take on value-based commercial models and how to rethink that approach



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