Season Summary: How to Measure the Unmeasurable
Pros & Content Brief
English - November 15, 2022 17:06 - 23 minutes - 21.2 MB - ★★★★★ - 10 ratingsMarketing Business Society & Culture demand generation growth marketing digital marketing performance marketing ellen schwartze cmo content strategy content marketing b2c anda gansca Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Data-Driven CMO: Chris Koehler (CMO, Box)
Next Episode: Season Summary: How to Prove Marketing ROI
We've hosted an incredible season of demand generation, growth, and content marketers. Host Ellen Schwartze and Phoebe Noce (Director of Content, Knotch) review and summarize what we learned about measuring what matters in marketing.
(02:08) - Middle-journey marketing metrics are a complex topic(06:56) - The right measurement framework sets the strategy(09:18) - Marketing campaigns are like spaghetti in two ways(13:46) - Self-reported attribution vs other models(17:26) - How to use marketing data to have conversations with leadership(19:23) - Have a hypothesis so you can prove what worked(22:03) - Knotch on Knotch: Seeing use cases lead to more conversions(25:16) - Leadership wants to see you justifying plans rationally.(26:28) - Knotch on Knotch: Tying marketing to conversionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.